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Clorox CoFRA:CXX +3.14%74 PB Ratio is 133.07 as of Aug. 04, 2026, which is 216% above its 10-year median of 42.13. GuruFocus rates FRA:CXX with a GF Score™ of 74/100 and a GF Value™ of €117.45 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,898 Consumer Packaged Goods companies, Clorox Co ranks worse than 52686.99% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-08-04), Clorox Co's share price is €85.30. Clorox Co's Book Value per Share for the quarter that ended in Mar. 2026 was €0.64. Hence, Clorox Co's PB Ratio of today is 133.07.
The historical rank and industry rank for Clorox Co's PB Ratio or its related term are showing as below:
During the past 13 years, Clorox Co's highest PB Ratio was 7066.67. The lowest was 17.77. And the median was 42.13.
FRA:CXX's PB Ratio is not ranked *
in the Consumer Packaged Goods industry.
Industry Median: 1.36 * Ranked among companies with meaningful PB Ratio only.
During the past 12 months, Clorox Co's average Book Value Per Share Growth Rate was -353.00% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -16.60% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -17.40% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 2.30% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Clorox Co was 83.60% per year. The lowest was -44.50% per year. And the median was 5.60% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Clorox Co PB Ratio Related Terms
Clorox Co PB Ratio Historical Data
* Premium members only.
The historical data trend for Clorox Co's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Clorox Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's PB Ratio distribution charts can be found below:
* The bar in red indicates where Clorox Co's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Clorox Co's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Clorox Co (FRA:CXX) has a PB Ratio of 133.07 as of Aug. 04, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Clorox Co and its competitors. This is 216% above median its historical median of 42.13. Over the past decade, Clorox Co's PB Ratio has ranged from 17.77 to 7,066.67. According to the industry distribution chart, Clorox Co ranks #999999 out of 1898 companies in the Consumer Packaged Goods industry.
Is Clorox Co's PB Ratio too high?
Clorox Co's current PB Ratio of 133.07 is 216% above median its 10-year median of 42.13. Over the past 10 years, this metric has ranged from a low of 17.77 to a high of 7,066.67. The Consumer Packaged Goods industry median PB Ratio is 1.36. Clorox Co's value of 133.07 is 9684.6% above this industry median. Based on the distribution chart, Clorox Co ranks #999999 out of 1898 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's PB Ratio compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #999999 out of 1898 companies for PB Ratio. This places Clorox Co in the lower half of its industry. The industry median PB Ratio is 1.36. Clorox Co's value of 133.07 is 9684.6% above this benchmark. Historically, Clorox Co's own PB Ratio has ranged from 17.77 to 7,066.67 over the past decade. While the company's 10-year median is 42.13 vs. the industry median of 1.36, Clorox Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.36, based on 1,898 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current PB Ratio of 133.07 is 9684.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current PB Ratio is 133.07, which is 216% above median its own 10-year median of 42.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (FRA:CXX) is currently considered Modestly Undervalued. The stock's GF Value™ is €117.45, compared to a current price of €85.30 — trading 27.4% below its estimated fair value. The current PB Ratio is 133.07, which is 216% above median its 10-year median of 42.13 and 9684.6% above the Consumer Packaged Goods industry median of 1.36. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Clorox Co (FRA:CXX), the current PB Ratio is 133.07 as of Aug. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (FRA:CXX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of €85.30 is trading 27.4% below its estimated GF Value™ of €117.45.
GuruFocus considers Clorox Co to be Modestly Undervalued.
Key valuation signals for FRA:CXX:
PB Ratio: 133.07 (216% above median its 10-year median of 42.13)
GF Value™: €117.45 vs. price of €85.30 (27.4% below fair value)
Industry Position: 9684.6% above the Consumer Packaged Goods median (#999999 of 1898)
No single metric tells the full story. See the FRA:CXX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score
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