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Uni Travel Services CoROCO:6961 +0.19%60 PB Ratio is 1.35 as of Aug. 01, 2026, which is 34% below its 10-year median of 2.06. GuruFocus rates ROCO:6961 with a GF Score™ of 60/100 and a GF Value™ of NT$87.32 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 793 Travel & Leisure companies, Uni Travel Services Co ranks better than 52.96% on this metric.
Uni Travel Services Co Ltd stock PB Ratio (=1.35) is close to 2-year low of 1.35.
The historical rank and industry rank for Uni Travel Services Co's PB Ratio or its related term are showing as below:
ROCO:6961'
s PB Ratio Range Over the Past 10 Years
Min: 1.35 Med: 2.06 Max: 2.55
Current: 1.35
During the past 6 years, Uni Travel Services Co's highest PB Ratio was 2.55. The lowest was 1.35. And the median was 2.06.
ROCO:6961's PB Ratio is ranked better than 52.96% of 793
companies
in the Travel & Leisure industry
Industry Median: 1.47
vs ROCO:6961: 1.35
During the past 3 years, the average Book Value Per Share Growth Rate was 36.70% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 41.00% per year.
During the past 6 years, the highest 3-Year average Book Value Per Share Growth Rate of Uni Travel Services Co was 68.60% per year. The lowest was 36.70% per year. And the median was 58.30% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Uni Travel Services Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Uni Travel Services Co PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Uni Travel Services Co's PB Ratio distribution charts can be found below:
* The bar in red indicates where Uni Travel Services Co's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Uni Travel Services Co (ROCO:6961) has a PB Ratio of 1.35 as of Aug. 01, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Uni Travel Services Co and its competitors. This is 34% below median its historical median of 2.06. Over the past decade, Uni Travel Services Co's PB Ratio has ranged from 1.35 to 2.55. According to the industry distribution chart, Uni Travel Services Co ranks #373 out of 793 companies in the Travel & Leisure industry, placing it in the top 47%.
Is Uni Travel Services Co's PB Ratio too high?
Uni Travel Services Co's current PB Ratio of 1.35 is 34% below median its 10-year median of 2.06. Over the past 10 years, this metric has ranged from a low of 1.35 to a high of 2.55. The Travel & Leisure industry median PB Ratio is 1.47. Uni Travel Services Co's value of 1.35 is 8.2% below this industry median. Based on the distribution chart, Uni Travel Services Co ranks #373 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Uni Travel Services Co has a GF Score™ of 60/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Uni Travel Services Co's PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Uni Travel Services Co ranks #373 out of 793 companies for PB Ratio. This puts Uni Travel Services Co in the upper half of its industry. The industry median PB Ratio is 1.47. Uni Travel Services Co's value of 1.35 is 8.2% below this benchmark. Historically, Uni Travel Services Co's own PB Ratio has ranged from 1.35 to 2.55 over the past decade. While the company's 10-year median is 2.06 vs. the industry median of 1.47, Uni Travel Services Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.47, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Uni Travel Services Co's current PB Ratio of 1.35 is 8.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Uni Travel Services Co and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Uni Travel Services Co's current PB Ratio is 1.35, which is 34% below median its own 10-year median of 2.06. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Uni Travel Services Co stock overvalued right now?
Based on GuruFocus' analysis, Uni Travel Services Co (ROCO:6961) is currently considered Significantly Undervalued. The stock's GF Value™ is NT$87.32, compared to a current price of NT$52.00 — trading 40.4% below its estimated fair value. The current PB Ratio is 1.35, which is 34% below median its 10-year median of 2.06 and 8.2% below the Travel & Leisure industry median of 1.47. Uni Travel Services Co's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Uni Travel Services Co (ROCO:6961), the current PB Ratio is 1.35 as of Aug. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Uni Travel Services Co (ROCO:6961) Overvalued in 2026?
Based on GuruFocus' analysis, Uni Travel Services Co stock appears to be undervalued.
The current stock price of NT$52.00 is trading 40.4% below its estimated GF Value™ of NT$87.32.
GuruFocus considers Uni Travel Services Co to be Significantly Undervalued.
Key valuation signals for ROCO:6961:
PB Ratio: 1.35 (34% below median its 10-year median of 2.06)
GF Value™: NT$87.32 vs. price of NT$52.00 (40.4% below fair value)
Industry Position: 8.2% below the Travel & Leisure median (#373 of 793)
No single metric tells the full story. See the ROCO:6961 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Uni Travel Services Co Ltd principally operates in the travel business sector. It mainly engages in offering packaged tours, transportation ticketing, visa application, providing tour guides, and other travel-related services. Along with its subsidiaries, the company operates in the following reportable segments: Travel, Food and Beverage, and Others. A majority of its revenue is generated from the Travel segment, which offers packaged tours, transportation ticketing, visa application, provides tour guides, and other travel-related services. The Food and Beverage segment is involved in sales, cooking of kinmen wine-marinated beef, and kinmen specialty gifts, and the Other segment is related to the magazine (periodical) publishing business.
60GF Score
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