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Uni Travel Services CoROCO:6961 58 PS Ratio is 0.64 as of Jul. 25, 2026, which is 15% below its 10-year median of 0.75. GuruFocus rates ROCO:6961 with a GF Score™ of 58/100 and a GF Value™ of NT$98.49 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 839 Travel & Leisure companies, Uni Travel Services Co ranks better than 76.4% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Uni Travel Services Co's share price is NT$52.50.
Uni Travel Services Co's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was NT$81.80. Hence, Uni Travel Services Co's PS Ratio for today is 0.64.
Good Sign:
Uni Travel Services Co Ltd stock PS Ratio (=0.3) is close to 2-year low of 0.3.
The historical rank and industry rank for Uni Travel Services Co's PS Ratio or its related term are showing as below:
ROCO:6961'
s PS Ratio Range Over the Past 10 Years
Min: 0.65 Med: 0.75 Max: 1.65
Current: 0.65
During the past 6 years, Uni Travel Services Co's highest PS Ratio was 1.65. The lowest was 0.65. And the median was 0.75.
ROCO:6961's PS Ratio is ranked better than 76.4% of 839
companies
in the Travel & Leisure industry
Industry Median: 1.43
vs ROCO:6961: 0.65
Uni Travel Services Co Ltd revenue per share is in decline over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Uni Travel Services Co was -8.60% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 138.40% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 89.60% per year.
During the past 6 years, Uni Travel Services Co's highest 3-Year average Revenue per Share Growth Rate was 291.00% per year. The lowest was 60.80% per year. And the median was 138.40% per year.
Back to Basics: PS Ratio
Uni Travel Services Co (ROCO:6961) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Uni Travel Services Co's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Uni Travel Services Co PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Uni Travel Services Co's PS Ratio distribution charts can be found below:
* The bar in red indicates where Uni Travel Services Co's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Uni Travel Services Co's Share Price of today is NT$52.50. Uni Travel Services Co's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$81.80.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Uni Travel Services Co (ROCO:6961) has a PS Ratio of 0.64 as of Jul. 25, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Uni Travel Services Co and its competitors. This is 15% below median its historical median of 0.75. Over the past decade, Uni Travel Services Co's PS Ratio has ranged from 0.65 to 1.65. According to the industry distribution chart, Uni Travel Services Co ranks #198 out of 839 companies in the Travel & Leisure industry, placing it in the top 23.6%.
Is Uni Travel Services Co's PS Ratio too high?
Uni Travel Services Co's current PS Ratio of 0.64 is 15% below median its 10-year median of 0.75. Over the past 10 years, this metric has ranged from a low of 0.65 to a high of 1.65. The Travel & Leisure industry median PS Ratio is 1.43. Uni Travel Services Co's value of 0.64 is 55.2% below this industry median. Based on the distribution chart, Uni Travel Services Co ranks #198 out of 839 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Uni Travel Services Co has a GF Score™ of 58/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Uni Travel Services Co's PS Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Uni Travel Services Co ranks #198 out of 839 companies for PS Ratio. This places Uni Travel Services Co in the top 24% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.43. Uni Travel Services Co's value of 0.64 is 55.2% below this benchmark. Historically, Uni Travel Services Co's own PS Ratio has ranged from 0.65 to 1.65 over the past decade. While the company's 10-year median is 0.75 vs. the industry median of 1.43, Uni Travel Services Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.43, based on 839 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Uni Travel Services Co's current PS Ratio of 0.64 is 55.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Uni Travel Services Co and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Uni Travel Services Co's current PS Ratio is 0.64, which is 15% below median its own 10-year median of 0.75. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Uni Travel Services Co stock overvalued right now?
Based on GuruFocus' analysis, Uni Travel Services Co (ROCO:6961) is currently considered Significantly Undervalued. The stock's GF Value™ is NT$98.49, compared to a current price of NT$52.50 — trading 46.7% below its estimated fair value. The current PS Ratio is 0.64, which is 15% below median its 10-year median of 0.75 and 55.2% below the Travel & Leisure industry median of 1.43. Uni Travel Services Co's overall GF Score™ is 58/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Uni Travel Services Co (ROCO:6961), the current PS Ratio is 0.64 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Uni Travel Services Co (ROCO:6961) Overvalued in 2026?
Based on GuruFocus' analysis, Uni Travel Services Co stock appears to be undervalued.
The current stock price of NT$52.50 is trading 46.7% below its estimated GF Value™ of NT$98.49.
GuruFocus considers Uni Travel Services Co to be Significantly Undervalued.
Key valuation signals for ROCO:6961:
PS Ratio: 0.64 (15% below median its 10-year median of 0.75)
GF Value™: NT$98.49 vs. price of NT$52.50 (46.7% below fair value)
Industry Position: 55.2% below the Travel & Leisure median (#198 of 839)
No single metric tells the full story. See the ROCO:6961 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Uni Travel Services Co Ltd principally operates in the travel business sector. It mainly engages in offering packaged tours, transportation ticketing, visa application, providing tour guides, and other travel-related services. Along with its subsidiaries, the company operates in the following reportable segments: Travel, Food and Beverage, and Others. A majority of its revenue is generated from the Travel segment, which offers packaged tours, transportation ticketing, visa application, provides tour guides, and other travel-related services. The Food and Beverage segment is involved in sales, cooking of kinmen wine-marinated beef, and kinmen specialty gifts, and the Other segment is related to the magazine (periodical) publishing business.
58GF Score
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