The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2025-07-01), Alphabet(Google)'s share price is $177.39. Alphabet(Google)'s Book Value per Share for the quarter that ended in Mar. 2025 was $28.41. Hence, Alphabet(Google)'s PB Ratio of today is 6.25.
The historical rank and industry rank for Alphabet(Google)'s PB Ratio or its related term are showing as below:
GOOG'
s PB Ratio Range Over the Past 10 Years
Min: 3.41 Med: 4.98 Max: 8.1
Current: 6.2
During the past 13 years, Alphabet(Google)'s highest PB Ratio was 8.10. The lowest was 3.41. And the median was 4.98.
GOOG's PB Ratio is ranked worse than 85.55% of 533
companies
in the Interactive Media industry
Industry Median: 2.01
vs GOOG: 6.20
During the past 12 months, Alphabet(Google)'s average Book Value Per Share Growth Rate was 20.10% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 11.90% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 12.10% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 13.00% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Alphabet(Google) was 304.30% per year. The lowest was 10.90% per year. And the median was 18.30% per year.
Back to Basics: PB Ratio
Alphabet(Google) PB Ratio Historical Data
The historical data trend for Alphabet(Google)'s PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Alphabet(Google)'s PB Ratio
For the Internet Content & Information subindustry, Alphabet(Google)'s PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Alphabet(Google)'s PB Ratio Distribution in the Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s PB Ratio distribution charts can be found below:
* The bar in red indicates where Alphabet(Google)'s PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Alphabet(Google) PB Ratio Related Terms
Thank you for viewing the detailed overview of Alphabet(Google)'s PB Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV, YouTube Music among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform, or GCP, accounts for roughly 10% of Alphabet's revenue with the firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) making up the rest.
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