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Pacific OnlineHKSE:00543 48 PB Ratio is 0.43 as of Aug. 08, 2026, which is 62% below its 10-year median of 1.14. GuruFocus rates HKSE:00543 with a GF Score™ of 48/100 and a GF Value™ of HK$0.37 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 511 Interactive Media companies, Pacific Online ranks better than 92.37% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-08-08), Pacific Online's share price is HK$0.275. Pacific Online's Book Value per Share for the quarter that ended in Dec. 2025 was HK$0.63. Hence, Pacific Online's PB Ratio of today is 0.43.
Good Sign:
Pacific Online Ltd stock PB Ratio (=0.41) is close to 10-year low of 0.41.
The historical rank and industry rank for Pacific Online's PB Ratio or its related term are showing as below:
HKSE:00543'
s PB Ratio Range Over the Past 10 Years
Min: 0.4 Med: 1.14 Max: 2.05
Current: 0.44
During the past 13 years, Pacific Online's highest PB Ratio was 2.05. The lowest was 0.40. And the median was 1.14.
HKSE:00543's PB Ratio is ranked better than 92.37% of 511
companies
in the Interactive Media industry
Industry Median: 1.78
vs HKSE:00543: 0.44
During the past 12 months, Pacific Online's average Book Value Per Share Growth Rate was -3.50% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -8.60% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was -11.80% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was -5.30% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Pacific Online was 72.00% per year. The lowest was -15.30% per year. And the median was 0.90% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Pacific Online PB Ratio Related Terms
Pacific Online PB Ratio Historical Data
* Premium members only.
The historical data trend for Pacific Online's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:00543 vs GOOGL, META, SPOT: PB Ratio Comparison
For the Internet Content & Information subindustry, Pacific Online's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pacific Online PB Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Pacific Online's PB Ratio distribution charts can be found below:
* The bar in red indicates where Pacific Online's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Pacific Online's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Pacific Online (HKSE:00543) has a PB Ratio of 0.43 as of Aug. 08, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Pacific Online and its competitors. This is 62% below median its historical median of 1.14. Over the past decade, Pacific Online's PB Ratio has ranged from 0.40 to 2.05. According to the industry distribution chart, Pacific Online ranks #39 out of 511 companies in the Interactive Media industry, placing it in the top 7.6%.
Is Pacific Online's PB Ratio too high?
Pacific Online's current PB Ratio of 0.43 is 62% below median its 10-year median of 1.14. Over the past 10 years, this metric has ranged from a low of 0.40 to a high of 2.05. The Interactive Media industry median PB Ratio is 1.78. Pacific Online's value of 0.43 is 75.8% below this industry median. Based on the distribution chart, Pacific Online ranks #39 out of 511 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Pacific Online has a GF Score™ of 48/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pacific Online's PB Ratio compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Pacific Online ranks #39 out of 511 companies for PB Ratio. This places Pacific Online in the top 8% of its industry — outperforming the majority of peers. The industry median PB Ratio is 1.78. Pacific Online's value of 0.43 is 75.8% below this benchmark. Historically, Pacific Online's own PB Ratio has ranged from 0.40 to 2.05 over the past decade. While the company's 10-year median is 1.14 vs. the industry median of 1.78, Pacific Online has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Interactive Media company?
The median PB Ratio among Interactive Media companies is 1.78, based on 511 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pacific Online's current PB Ratio of 0.43 is 75.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Pacific Online and its competitors. For the Interactive Media industry, the median PB Ratio is 1.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pacific Online's current PB Ratio is 0.43, which is 62% below median its own 10-year median of 1.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pacific Online stock overvalued right now?
Based on GuruFocus' analysis, Pacific Online (HKSE:00543) is currently considered Modestly Undervalued. The stock's GF Value™ is HK$0.37, compared to a current price of HK$0.28 — trading 25.7% below its estimated fair value. The current PB Ratio is 0.43, which is 62% below median its 10-year median of 1.14 and 75.8% below the Interactive Media industry median of 1.78. Pacific Online's overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Pacific Online (HKSE:00543), the current PB Ratio is 0.43 as of Aug. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pacific Online (HKSE:00543) Overvalued in 2026?
Based on GuruFocus' analysis, Pacific Online stock appears to be undervalued.
The current stock price of HK$0.28 is trading 25.7% below its estimated GF Value™ of HK$0.37.
GuruFocus considers Pacific Online to be Modestly Undervalued.
Key valuation signals for HKSE:00543:
PB Ratio: 0.43 (62% below median its 10-year median of 1.14)
GF Value™: HK$0.37 vs. price of HK$0.28 (25.7% below fair value)
Industry Position: 75.8% below the Interactive Media median (#39 of 511)
No single metric tells the full story. See the HKSE:00543 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pacific Online Ltd is engaged in the provision of internet advertising services in the People's Republic of China. The Group operates vertically integrated portals, including PConline, which focuses on IT product-related content, PCauto, which focuses on automobile content, and PChouse. Its reportable segments include PCauto, which generates the majority of its revenue, and PConline.
48GF Score
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