Phoenix Tours InternationalTPE:5706 -1.14%88 PB Ratio is 2.11 as of Jul. 08, 2026, which is 8% below its 10-year median of 2.29. GuruFocus rates TPE:5706 with a GF Score™ of 88/100 and a GF Value™ of NT$78.40 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 790 Travel & Leisure companies, Phoenix Tours International ranks worse than 63.29% on this metric.
Phoenix Tours International Inc stock PB Ratio (=2.13) is close to 5-year low of 1.93.
The historical rank and industry rank for Phoenix Tours International's PB Ratio or its related term are showing as below:
TPE:5706'
s PB Ratio Range Over the Past 10 Years
Min: 1.25 Med: 2.29 Max: 6.8
Current: 2.11
During the past 13 years, Phoenix Tours International's highest PB Ratio was 6.80. The lowest was 1.25. And the median was 2.29.
TPE:5706's PB Ratio is ranked worse than 63.29% of 790
companies
in the Travel & Leisure industry
Industry Median: 1.505
vs TPE:5706: 2.11
During the past 12 months, Phoenix Tours International's average Book Value Per Share Growth Rate was 5.50% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 17.10% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 11.40% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 6.40% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Phoenix Tours International was 17.10% per year. The lowest was -4.10% per year. And the median was 3.65% per year.
Back to Basics: PB Ratio
Phoenix Tours International (TPE:5706) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Phoenix Tours International PB Ratio Related Terms
Phoenix Tours International PB Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, Phoenix Tours International's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix Tours International PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Phoenix Tours International's PB Ratio distribution charts can be found below:
* The bar in red indicates where Phoenix Tours International's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Phoenix Tours International (TPE:5706) has a PB Ratio of 2.11 as of Jul. 08, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Phoenix Tours International and its competitors. This is near median its historical median of 2.29. Over the past decade, Phoenix Tours International's PB Ratio has ranged from 1.25 to 6.80. According to the industry distribution chart, Phoenix Tours International ranks #500 out of 790 companies in the Travel & Leisure industry, placing it in the top 63.3%.
Is Phoenix Tours International's PB Ratio too high?
Phoenix Tours International's current PB Ratio of 2.11 is near median its 10-year median of 2.29. Over the past 10 years, this metric has ranged from a low of 1.25 to a high of 6.80. The Travel & Leisure industry median PB Ratio is 1.51. Phoenix Tours International's value of 2.11 is 40.2% above this industry median. Based on the distribution chart, Phoenix Tours International ranks #500 out of 790 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Phoenix Tours International has a GF Score™ of 88/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Phoenix Tours International's PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Phoenix Tours International ranks #500 out of 790 companies for PB Ratio. This places Phoenix Tours International in the lower half of its industry. The industry median PB Ratio is 1.51. Phoenix Tours International's value of 2.11 is 40.2% above this benchmark. Historically, Phoenix Tours International's own PB Ratio has ranged from 1.25 to 6.80 over the past decade. While the company's 10-year median is 2.29 vs. the industry median of 1.51, Phoenix Tours International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.51, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Phoenix Tours International's current PB Ratio of 2.11 is 40.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Phoenix Tours International and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Phoenix Tours International's current PB Ratio is 2.11, which is near median its own 10-year median of 2.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix Tours International stock overvalued right now?
Based on GuruFocus' analysis, Phoenix Tours International (TPE:5706) is currently considered Significantly Undervalued. The stock's GF Value™ is NT$78.40, compared to a current price of NT$47.50 — trading 39.4% below its estimated fair value. The current PB Ratio is 2.11, which is near median its 10-year median of 2.29 and 40.2% above the Travel & Leisure industry median of 1.51. Phoenix Tours International's overall GF Score™ is 88/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Phoenix Tours International (TPE:5706), the current PB Ratio is 2.11 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix Tours International (TPE:5706) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix Tours International stock appears to be undervalued.
The current stock price of NT$47.50 is trading 39.4% below its estimated GF Value™ of NT$78.40.
GuruFocus considers Phoenix Tours International to be Significantly Undervalued.
Key valuation signals for TPE:5706:
PB Ratio: 2.11 (near median its 10-year median of 2.29)
GF Value™: NT$78.40 vs. price of NT$47.50 (39.4% below fair value)
Industry Position: 40.2% above the Travel & Leisure median (#500 of 790)
No single metric tells the full story. See the TPE:5706 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix Tours International Inc is a Taiwan-based company engaged in the tourism business. Its services include tour packages, independent travel groups, domestic and overseas sightseeing tours, meals and accommodation, and related services, providing tour guides to travelers both at home and abroad. The company also sells domestic and overseas transportation tickets as a commissioned agent, purchases domestic and overseas tickets on behalf of customers, check-in luggage, and processes entry-exit visa procedures on behalf of customers. The group has four reportable segments: Group Travel Department, Domestic Transportation Department, Air Passenger and Freight Forwarding Department, and Ticketing and other departments.
88GF Score
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