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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Advantage SolutionsADV +7.67%60 12-1 Month Momentum % is -14.22% as of Aug. 13, 2026. GuruFocus rates ADV with a GF Score™ of 60/100 and a GF Value™ of $57.60 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,014 Media - Diversified companies, Advantage Solutions ranks better than 53.65% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-13), Advantage Solutions's 12-1 Month Momentum % is -14.22%.
The industry rank for Advantage Solutions's 12-1 Month Momentum % or its related term are showing as below:
ADV's 12-1 Month Momentum % is ranked better than 53.65% of 1014
companies
in the Media - Diversified industry
Industry Median: -17.5
vs ADV: -14.22
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Advantage Solutions 12-1 Month Momentum % Related Terms
ADV vs NEXN, NCMI, TSQ: 12-1 Month Momentum % Comparison
For the Advertising Agencies subindustry, Advantage Solutions's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Advantage Solutions 12-1 Month Momentum % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Advantage Solutions's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Advantage Solutions's 12-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a 12-1 Month Momentum % of -14.22% mean?
Advantage Solutions (ADV) has a 12-1 Month Momentum % of -14.22% as of Aug. 13, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Advantage Solutions and its competitors. According to the industry distribution chart, Advantage Solutions ranks #470 out of 1014 companies in the Media - Diversified industry, placing it in the top 46.4%.
Is Advantage Solutions' 12-1 Month Momentum % too high?
Advantage Solutions' current 12-1 Month Momentum % is -14.22%. Based on the distribution chart, Advantage Solutions ranks #470 out of 1014 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Advantage Solutions has a GF Score™ of 60/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Advantage Solutions' 12-1 Month Momentum % compare to NEXN and NCMI?
According to the Media - Diversified industry distribution chart, Advantage Solutions ranks #470 out of 1014 companies for 12-1 Month Momentum %. This puts Advantage Solutions in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Media - Diversified company?
A good 12-1 Month Momentum % depends on the Media - Diversified industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Advantage Solutions and its competitors. Advantage Solutions's current 12-1 Month Momentum % is -14.22%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Advantage Solutions stock overvalued right now?
Based on GuruFocus' analysis, Advantage Solutions (ADV) is currently considered Possible Value Trap. The stock's GF Value™ is $57.60, compared to a current price of $33.49 — trading 41.9% below its estimated fair value. The current 12-1 Month Momentum % is -14.22%. Advantage Solutions' overall GF Score™ is 60/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Advantage Solutions (ADV), the current 12-1 Month Momentum % is -14.22% as of Aug. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Advantage Solutions (ADV) Overvalued in 2026?
Based on GuruFocus' analysis, Advantage Solutions stock appears to be undervalued.
The current stock price of $33.49 is trading 41.9% below its estimated GF Value™ of $57.60.
GuruFocus considers Advantage Solutions to be Possible Value Trap.
Key valuation signals for ADV:
12-1 Month Momentum %: -14.22%
GF Value™: $57.60 vs. price of $33.49 (41.9% below fair value)
No single metric tells the full story. See the ADV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Advantage Solutions Inc provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. Its services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. The company serves various clients across grocery, mass, club, retail pharmacy, convenience, and other channels. It operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. The majority of the revenue is derived from the Experiential Services segment, which provides in-store and digital sampling programs, demonstrations, and experiential events for manufacturers and retailers.
60GF Score
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