ADV (Advantage Solutions) Momentum Rank: 8 (As of Sep. 15, 2026) — 33% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ADV Advantage Solutions Inc ADV
59 GF Score
Price $33.55
GF Value $57.75
Valuation Possible Value Trap
! 4 Warning Signs
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What is Advantage Solutions Momentum Rank?

Advantage Solutions ADV +0.69% 59 Momentum Rank is 8 as of Sep. 15, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates ADV with a GF Score™ of 59/100 and a GF Value™ of $57.75 (Possible Value Trap). The stock has 4 warning signs investors should review.

Advantage Solutions has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Advantage Solutions Momentum Rank Related Terms

ADV vs NEXN, NCMI, EVC: Momentum Rank Comparison

For the Advertising Agencies subindustry, Advantage Solutions's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Advantage Solutions Momentum Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Advantage Solutions's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Advantage Solutions's Momentum Rank falls into.


ADV
59GF Score
Advantage Solutions Inc ADV
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
Advantage Solutions (ADV) has a Momentum Rank of 8 as of Sep. 15, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Advantage Solutions and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, Advantage Solutions' Momentum Rank has ranged from 2.00 to 10.00.
Is Advantage Solutions' Momentum Rank too high?
Advantage Solutions' current Momentum Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Advantage Solutions has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Advantage Solutions' Momentum Rank compare to NEXN and NCMI?
Advantage Solutions' Momentum Rank of 8 can be compared against companies in the Media - Diversified industry. Historically, Advantage Solutions' own Momentum Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Media - Diversified company?
A good Momentum Rank depends on the Media - Diversified industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Advantage Solutions and its competitors. Advantage Solutions's current Momentum Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Advantage Solutions stock overvalued right now?
Based on GuruFocus' analysis, Advantage Solutions (ADV) is currently considered Possible Value Trap. The stock's GF Value™ is $57.75, compared to a current price of $33.55 — trading 41.9% below its estimated fair value. The current Momentum Rank is 8, which is 33% above median its 10-year median of 6.00. Advantage Solutions' overall GF Score™ is 59/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Advantage Solutions (ADV), the current Momentum Rank is 8 as of Sep. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Advantage Solutions (ADV) Overvalued in 2026?

Based on GuruFocus' analysis, Advantage Solutions stock appears to be undervalued. The current stock price of $33.55 is trading 41.9% below its estimated GF Value™ of $57.75. GuruFocus considers Advantage Solutions to be Possible Value Trap.

Key valuation signals for ADV:

  • Momentum Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: $57.75 vs. price of $33.55 (41.9% below fair value)
  • GF Score™: 59/100 with 4 warning signs

No single metric tells the full story. See the ADV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Advantage Solutions Business Description

Address 7676 Forsyth Boulevard, Fifth Floor, St. Louis, MO, USA, 63105
Advantage Solutions Inc provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. Its services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. The company serves various clients across grocery, mass, club, retail pharmacy, convenience, and other channels. It operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. The majority of the revenue is derived from the Experiential Services segment, which provides in-store and digital sampling programs, demonstrations, and experiential events for manufacturers and retailers.
59GF Score

Get the complete analysis for ADV

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$33.55
Price
$57.75
GF Value