Fluent (Fluent) Pretax Margin % : -3.53% (As of Dec. 2023)

Fluent Pretax Margin % Chart

Fluent Annual Data
	Trend	Dec14	Dec15	Dec16	Dec17	Dec18	Dec19	Dec20	Dec21	Dec22	Dec23
Pretax Margin %		Get a 7-Day Free Trial					-0.59	0.97	-2.98	-33.66	-21.22

Fluent Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Pretax Margin %	Get a 7-Day Free Trial															-80.12	-41.22	7.24	-52.64	-3.53

Competitive Comparison of Fluent's Pretax Margin %

For the Advertising Agencies subindustry, Fluent's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Fluent's Pretax Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fluent's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Fluent's Pretax Margin % falls into.

Fluent Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Fluent's Pretax Margin for the fiscal year that ended in Dec. 2023 is calculated as

Fluent's Pretax Margin for the quarter that ended in Dec. 2023 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fluent  (NAS:FLNT) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.

Fluent Pretax Margin % Related Terms

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Fluent (Fluent) Business Description