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Storytel ABFRA:DST +0.87%76 PS Ratio is 1.62 as of Jul. 17, 2026, which is 50% below its 10-year median of 3.25. GuruFocus rates FRA:DST with a GF Score™ of 76/100 and a GF Value™ of €6.55 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 1,002 Media - Diversified companies, Storytel AB ranks worse than 64.37% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Storytel AB's share price is €8.14.
Storytel AB's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €5.02. Hence, Storytel AB's PS Ratio for today is 1.62.
The historical rank and industry rank for Storytel AB's PS Ratio or its related term are showing as below:
FRA:DST'
s PS Ratio Range Over the Past 10 Years
Min: 0.51 Med: 3.25 Max: 7.42
Current: 1.68
During the past 13 years, Storytel AB's highest PS Ratio was 7.42. The lowest was 0.51. And the median was 3.25.
FRA:DST's PS Ratio is ranked worse than 64.37% of 1002
companies
in the Media - Diversified industry
Industry Median: 1.1
vs FRA:DST: 1.68
During the past 12 months, the average Revenue per Share Growth Rate of Storytel AB was 9.40% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 4.00% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 7.20% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 18.10% per year.
During the past 13 years, Storytel AB's highest 3-Year average Revenue per Share Growth Rate was 394.70% per year. The lowest was -11.70% per year. And the median was 15.65% per year.
Back to Basics: PS Ratio
Storytel AB (FRA:DST) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Storytel AB PS Ratio Related Terms
Storytel AB PS Ratio Historical Data
* Premium members only.
The historical data trend for Storytel AB's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Publishing subindustry, Storytel AB's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Storytel AB PS Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Storytel AB's PS Ratio distribution charts can be found below:
* The bar in red indicates where Storytel AB's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Storytel AB's Share Price of today is €8.14. Storytel AB's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €5.02.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Storytel AB (FRA:DST) has a PS Ratio of 1.62 as of Jul. 17, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Storytel AB and its competitors. This is 50% below median its historical median of 3.25. Over the past decade, Storytel AB's PS Ratio has ranged from 0.51 to 7.42. According to the industry distribution chart, Storytel AB ranks #645 out of 1002 companies in the Media - Diversified industry, placing it in the top 64.4%.
Is Storytel AB's PS Ratio too high?
Storytel AB's current PS Ratio of 1.62 is 50% below median its 10-year median of 3.25. Over the past 10 years, this metric has ranged from a low of 0.51 to a high of 7.42. The Media - Diversified industry median PS Ratio is 1.10. Storytel AB's value of 1.62 is 47.3% above this industry median. Based on the distribution chart, Storytel AB ranks #645 out of 1002 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Storytel AB has a GF Score™ of 76/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Storytel AB's PS Ratio compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, Storytel AB ranks #645 out of 1002 companies for PS Ratio. This places Storytel AB in the lower half of its industry. The industry median PS Ratio is 1.10. Storytel AB's value of 1.62 is 47.3% above this benchmark. Historically, Storytel AB's own PS Ratio has ranged from 0.51 to 7.42 over the past decade. While the company's 10-year median is 3.25 vs. the industry median of 1.10, Storytel AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Media - Diversified company?
The median PS Ratio among Media - Diversified companies is 1.10, based on 1,002 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Storytel AB's current PS Ratio of 1.62 is 47.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Storytel AB and its competitors. For the Media - Diversified industry, the median PS Ratio is 1.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Storytel AB's current PS Ratio is 1.62, which is 50% below median its own 10-year median of 3.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Storytel AB stock overvalued right now?
Based on GuruFocus' analysis, Storytel AB (FRA:DST) is currently considered Modestly Overvalued. The stock's GF Value™ is €6.55, compared to a current price of €8.14 — trading 24.3% above its estimated fair value. The current PS Ratio is 1.62, which is 50% below median its 10-year median of 3.25 and 47.3% above the Media - Diversified industry median of 1.10. Storytel AB's overall GF Score™ is 76/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Storytel AB (FRA:DST), the current PS Ratio is 1.62 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Storytel AB (FRA:DST) Overvalued in 2026?
Based on GuruFocus' analysis, Storytel AB stock appears to be overvalued.
The current stock price of €8.14 is trading 24.3% above its estimated GF Value™ of €6.55.
GuruFocus considers Storytel AB to be Modestly Overvalued.
Key valuation signals for FRA:DST:
PS Ratio: 1.62 (50% below median its 10-year median of 3.25)
GF Value™: €6.55 vs. price of €8.14 (24.3% above fair value)
Industry Position: 47.3% above the Media - Diversified median (#645 of 1002)
No single metric tells the full story. See the FRA:DST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, Poland, Iceland and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.
76GF Score
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