Vital FarmsVITL +3.61%78 PS Ratio is 0.74 as of Jul. 04, 2026, which is 68% below its 10-year median of 2.33. GuruFocus rates VITL with a GF Score™ of 78/100 and a GF Value™ of $39.70 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,934 Consumer Packaged Goods companies, Vital Farms ranks better than 54.29% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Vital Farms's share price is $12.76.
Vital Farms's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $17.16. Hence, Vital Farms's PS Ratio for today is 0.74.
The historical rank and industry rank for Vital Farms's PS Ratio or its related term are showing as below:
VITL'
s PS Ratio Range Over the Past 10 Years
Min: 0.5 Med: 2.33 Max: 8.15
Current: 0.74
During the past 9 years, Vital Farms's highest PS Ratio was 8.15. The lowest was 0.50. And the median was 2.33.
VITL's PS Ratio is ranked better than 54.29% of 1934
companies
in the Consumer Packaged Goods industry
Industry Median: 0.85
vs VITL: 0.74
During the past 12 months, the average Revenue per Share Growth Rate of Vital Farms was 26.00% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 25.60% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 23.30% per year.
During the past 9 years, Vital Farms's highest 3-Year average Revenue per Share Growth Rate was 46.90% per year. The lowest was 18.70% per year. And the median was 28.95% per year.
Back to Basics: PS Ratio
Vital Farms (NAS:VITL) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Vital Farms PS Ratio Related Terms
Vital Farms PS Ratio Historical Data
* Premium members only.
The historical data trend for Vital Farms's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Farm Products subindustry, Vital Farms's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vital Farms PS Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Vital Farms's PS Ratio distribution charts can be found below:
* The bar in red indicates where Vital Farms's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Vital Farms's Share Price of today is $12.76. Vital Farms's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $17.16.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Vital Farms (VITL) has a PS Ratio of 0.74 as of Jul. 04, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Vital Farms and its competitors. This is 68% below median its historical median of 2.33. Over the past decade, Vital Farms' PS Ratio has ranged from 0.50 to 8.15. According to the industry distribution chart, Vital Farms ranks #884 out of 1934 companies in the Consumer Packaged Goods industry, placing it in the top 45.7%.
Is Vital Farms' PS Ratio too high?
Vital Farms' current PS Ratio of 0.74 is 68% below median its 10-year median of 2.33. Over the past 10 years, this metric has ranged from a low of 0.50 to a high of 8.15. The Consumer Packaged Goods industry median PS Ratio is 0.85. Vital Farms' value of 0.74 is 12.9% below this industry median. Based on the distribution chart, Vital Farms ranks #884 out of 1934 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Vital Farms has a GF Score™ of 78/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vital Farms' PS Ratio compare to ALCO and AFRI?
According to the Consumer Packaged Goods industry distribution chart, Vital Farms ranks #884 out of 1934 companies for PS Ratio. This puts Vital Farms in the upper half of its industry. The industry median PS Ratio is 0.85. Vital Farms' value of 0.74 is 12.9% below this benchmark. Historically, Vital Farms' own PS Ratio has ranged from 0.50 to 8.15 over the past decade. While the company's 10-year median is 2.33 vs. the industry median of 0.85, Vital Farms has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Consumer Packaged Goods company?
The median PS Ratio among Consumer Packaged Goods companies is 0.85, based on 1,934 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vital Farms's current PS Ratio of 0.74 is 12.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Vital Farms and its competitors. For the Consumer Packaged Goods industry, the median PS Ratio is 0.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vital Farms's current PS Ratio is 0.74, which is 68% below median its own 10-year median of 2.33. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vital Farms stock overvalued right now?
Based on GuruFocus' analysis, Vital Farms (VITL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.70, compared to a current price of $12.76 — trading 67.9% below its estimated fair value. The current PS Ratio is 0.74, which is 68% below median its 10-year median of 2.33 and 12.9% below the Consumer Packaged Goods industry median of 0.85. Vital Farms' overall GF Score™ is 78/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Vital Farms (VITL), the current PS Ratio is 0.74 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vital Farms (VITL) Overvalued in 2026?
Based on GuruFocus' analysis, Vital Farms stock appears to be undervalued.
The current stock price of $12.76 is trading 67.9% below its estimated GF Value™ of $39.70.
GuruFocus considers Vital Farms to be Significantly Undervalued.
Key valuation signals for VITL:
PS Ratio: 0.74 (68% below median its 10-year median of 2.33)
GF Value™: $39.70 vs. price of $12.76 (67.9% below fair value)
Industry Position: 12.9% below the Consumer Packaged Goods median (#884 of 1934)
No single metric tells the full story. See the VITL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
78GF Score
Get the complete analysis for VITL
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
VITL has been successfully added to your 
