Vital FarmsVITL +4.12%75 ROA % is -1.20% as of Mar. 2026. GuruFocus rates VITL with a GF Score™ of 75/100 and a GF Value™ of $39.69 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,990 Consumer Packaged Goods companies, Vital Farms ranks better than 84.47% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Vital Farms's annualizedNet Income for the quarter that ended in Mar. 2026 was $-6.1 Mil.
Vital Farms's average Total Assets over the quarter that ended in Mar. 2026 was $505.7 Mil. Therefore, Vital Farms's annualized ROA % for the quarter that ended in Mar. 2026 was -1.20%.
The historical rank and industry rank for Vital Farms's ROA % or its related term are showing as below:
VITL'
s ROA % Range Over the Past 10 Years
Min: 0.62 Med: 8.99 Max: 16.83
Current: 10.4
During the past 9 years, Vital Farms's highest ROA % was 16.83%. The lowest was 0.62%. And the median was 8.99%.
VITL's ROA % is ranked better than 84.47% of 1990
companies
in the Consumer Packaged Goods industry
Industry Median: 3.275
vs VITL: 10.40
Vital Farms (NAS:VITL) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Vital Farms ROA % Related Terms
Vital Farms ROA % Historical Data
* Premium members only.
The historical data trend for Vital Farms's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Farm Products subindustry, Vital Farms's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vital Farms ROA % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Vital Farms's ROA % distribution charts can be found below:
* The bar in red indicates where Vital Farms's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Vital Farms (VITL) has a ROA % of -1.20% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Vital Farms and its competitors. Over the past decade, Vital Farms' ROA % has ranged from 0.62 to 16.83. According to the industry distribution chart, Vital Farms ranks #309 out of 1990 companies in the Consumer Packaged Goods industry, placing it in the top 15.5%.
Is Vital Farms' ROA % too high?
Vital Farms' current ROA % is -1.20%. Over the past 10 years, this metric has ranged from a low of 0.62 to a high of 16.83. Based on the distribution chart, Vital Farms ranks #309 out of 1990 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Vital Farms has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vital Farms' ROA % compare to ALCO and VFF?
According to the Consumer Packaged Goods industry distribution chart, Vital Farms ranks #309 out of 1990 companies for ROA %. This places Vital Farms in the top 16% of its industry — outperforming the majority of peers. The industry median ROA % is 3.28. Historically, Vital Farms' own ROA % has ranged from 0.62 to 16.83 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Consumer Packaged Goods company?
The median ROA % among Consumer Packaged Goods companies is 3.28, based on 1,990 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Vital Farms and its competitors. For the Consumer Packaged Goods industry, the median ROA % is 3.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vital Farms's current ROA % is -1.20%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vital Farms stock overvalued right now?
Based on GuruFocus' analysis, Vital Farms (VITL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.69, compared to a current price of $11.11 — trading 72% below its estimated fair value. The current ROA % is -1.20%. Vital Farms' overall GF Score™ is 75/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Vital Farms (VITL), the current ROA % is -1.20% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vital Farms (VITL) Overvalued in 2026?
Based on GuruFocus' analysis, Vital Farms stock appears to be undervalued.
The current stock price of $11.11 is trading 72% below its estimated GF Value™ of $39.69.
GuruFocus considers Vital Farms to be Significantly Undervalued.
Key valuation signals for VITL:
ROA %: -1.20%
GF Value™: $39.69 vs. price of $11.11 (72% below fair value)
No single metric tells the full story. See the VITL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
75GF Score
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