VITL (Vital Farms) GF Value Rank: 2 (As of Jul. 20, 2026) — 50% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

VITL Vital Farms Inc VITL
77 GF Score
Price $13.55
GF Value $39.72
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Vital Farms GF Value Rank?

Vital Farms VITL +2.81% 77 GF Value Rank is 2 as of Jul. 20, 2026, which is 50% below its 10-year median of 4.00. GuruFocus rates VITL with a GF Score™ of 77/100 and a GF Value™ of $39.72 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Vital Farms has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Vital Farms GF Value Rank Related Terms

VITL vs ALCO, AFRI, LMNR: GF Value Rank Comparison

For the Farm Products subindustry, Vital Farms's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Vital Farms GF Value Rank vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Vital Farms's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Vital Farms's GF Value Rank falls into.


VITL
77GF Score
Vital Farms Inc VITL
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
Vital Farms (VITL) has a GF Value Rank of 2 as of Jul. 20, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Vital Farms and its competitors. This is 50% below median its historical median of 4.00. Over the past decade, Vital Farms' GF Value Rank has ranged from 1.00 to 10.00.
Is Vital Farms' GF Value Rank too high?
Vital Farms' current GF Value Rank of 2 is 50% below median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Vital Farms has a GF Score™ of 77/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vital Farms' GF Value Rank compare to ALCO and AFRI?
Vital Farms' GF Value Rank of 2 can be compared against companies in the Consumer Packaged Goods industry. Historically, Vital Farms' own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Consumer Packaged Goods company?
A good GF Value Rank depends on the Consumer Packaged Goods industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Vital Farms and its competitors. Vital Farms's current GF Value Rank is 2, which is 50% below median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vital Farms stock overvalued right now?
Based on GuruFocus' analysis, Vital Farms (VITL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.72, compared to a current price of $13.55 — trading 65.9% below its estimated fair value. The current GF Value Rank is 2, which is 50% below median its 10-year median of 4.00. Vital Farms' overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Vital Farms (VITL), the current GF Value Rank is 2 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Vital Farms (VITL) Overvalued in 2026?

Based on GuruFocus' analysis, Vital Farms stock appears to be undervalued. The current stock price of $13.55 is trading 65.9% below its estimated GF Value™ of $39.72. GuruFocus considers Vital Farms to be Significantly Undervalued.

Key valuation signals for VITL:

  • GF Value Rank: 2 (50% below median its 10-year median of 4.00)
  • GF Value™: $39.72 vs. price of $13.55 (65.9% below fair value)
  • GF Score™: 77/100 with 3 warning signs

No single metric tells the full story. See the VITL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Vital Farms Business Description

Other Exchanges 1VITL:Italy5KH:Germany
Address 3601 South Congress Avenue, Suite C100, Austin, TX, USA, 78704
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
77GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$13.55
Price
$39.72
GF Value