GURUFOCUS.COM » STOCK LIST » Technology » Hardware » Fitbit Inc (NYSE:FIT) » Definitions » PS Ratio

Fitbit (Fitbit) PS Ratio : 1.41 (As of Apr. 25, 2024)


View and export this data going back to 2015. Start your Free Trial

What is Fitbit PS Ratio?

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Fitbit's share price is $6.93. Fitbit's Revenue per Share for the trailing twelve months (TTM) ended in Sep. 2020 was $4.92. Hence, Fitbit's PS Ratio for today is 1.41.

The historical rank and industry rank for Fitbit's PS Ratio or its related term are showing as below:

FIT's PS Ratio is not ranked *
in the Hardware industry.
Industry Median: 1.48
* Ranked among companies with meaningful PS Ratio only.

Fitbit's Revenue per Sharefor the three months ended in Sep. 2020 was $1.35. Its Revenue per Share for the trailing twelve months (TTM) ended in Sep. 2020 was $4.92.

Back to Basics: PS Ratio


Fitbit PS Ratio Historical Data

The historical data trend for Fitbit's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Fitbit PS Ratio Chart

Fitbit Annual Data
Trend Dec12 Dec13 Dec14 Dec15 Dec16 Dec17 Dec18 Dec19
PS Ratio
Get a 7-Day Free Trial 2.62 0.74 0.82 0.81 1.16

Fitbit Quarterly Data
Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18 Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.66 1.16 1.30 1.28 1.40

Competitive Comparison of Fitbit's PS Ratio

For the Scientific & Technical Instruments subindustry, Fitbit's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fitbit's PS Ratio Distribution in the Hardware Industry

For the Hardware industry and Technology sector, Fitbit's PS Ratio distribution charts can be found below:

* The bar in red indicates where Fitbit's PS Ratio falls into.



Fitbit PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Fitbit's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=6.93/4.918
=1.41

Fitbit's Share Price of today is $6.93.
Fitbit's Revenue per Share for the trailing twelve months (TTM) ended in Sep. 2020 adds up the quarterly data reported by the company within the most recent 12 months, which was $4.92.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.


Fitbit  (NYSE:FIT) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Fitbit PS Ratio Related Terms

Thank you for viewing the detailed overview of Fitbit's PS Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


Fitbit (Fitbit) Business Description

Traded in Other Exchanges
N/A
Address
199 Fremont Street, 14th Floor, San Francisco, CA, USA, 94105
Fitbit Inc is a provider of health and fitness devices. The company's platform combines connected health and fitness devices with software and services. Its platform includes a family of wearable devices which include health and fitness trackers and smartwatches, enable the users to view data about their daily activity, exercise and sleep in real-time. The company software and services which include an online dashboard and mobile app, provide users with data analytics, motivational and social tools, and virtual coaching through customized fitness plans and interactive workouts.
Executives
Eric N. Friedman director, 10 percent owner, officer: CTO C/O FITBIT, INC. 405 HOWARD STREET SAN FRANCISCO CA 94105
Andy Missan officer: EVP, General Counsel, Sect. C/O FITBIT, INC., 405 HOWARD STREET, SAN FRANCISCO CA 94105
Ronald W Kisling officer: Chief Financial Officer 2400 BRIDGE PARKWAY, REDWOOD SHORES CA 940651166
Jeffrey P Devine officer: EVP of Operations 950 WEST MAUDE AVE SUNNYVALE X1 94085
James Park director, 10 percent owner, officer: PRESIDENT, CEO, COB C/O FITBIT, INC., 405 HOWARD STREET, SAN FRANCISCO CA 94105
Christopher B Paisley director 14870 THREE OAKS COURT, SARATOGA CA 95070
Bradley M Fluegel director 120 MONUMENT CIRCLE, INDIANAPOLIS IN 46204
Glenda J Flanagan director 550 BOWIE STREET, AUSTIN TX 78703
Matthew S Bromberg director C/O ZYNGA INC., 699 8TH STREET, SAN FRANCISCO CA 94103
Laura Alber director
Steven Joseph Murray director C/O SOFTBANK CAPITAL, 38 GLEN AVENUE, NEWTON MA 02459
William Zerella officer: CFO C/O FITBIT, INC., 405 HOWARD STREET, SAN FRANCISCO CA 94105
Jon Callaghan director C/O TRUE VENTURES, 530 LYTTON AVE, STE 303, PALO ALTO CA 94301
Edward M. Scal officer: CHIEF BUSINESS OFFICER C/O FITBIT, INC. 405 HOWARD STREET SAN FRANCISCO CA 94105
Timothy M. Roberts officer: EVP, INTERACTIVE C/O FITBIT, INC. 405 HOWARD STREET SAN FRANCISCO CA 94105