Fitness Fanatics's Days Sales Outstanding for the
six
months ended in Jun. 2025 was 65.21.
Fitness Fanatics's Days Inventory for the
six
months ended in Jun. 2025 was 118.92.
Fitness Fanatics's Days Payable for the
six
months ended in Jun. 2025 was 16.08.
Therefore, Fitness Fanatics's Cash Conversion Cycle (CCC) for the
six
months ended in Jun. 2025 was 168.05.
Generally, the lower this number is, the better for the company. Although it should be combined with other metrics (such as ROE % and ROA %), it can be especially useful for comparing close competitors, because the company with the lowest CCC is often the one with better management.
Be Aware
CCC is most effective with retail-type companies, which have inventories that are sold to customers. Consulting businesses, software companies and insurance companies are all examples of companies for whom this metric is meaningless.
The CCC is one of several tools that can help you evaluate management, especially if it is calculated for several consecutive time periods and for several competitors. Decreasing or steady CCCs are good, while rising ones should motivate you to dig a bit deeper.
Fitness Fanatics Cash Conversion Cycle Related Terms
Fitness Fanatics Cash Conversion Cycle Historical Data
* Premium members only.
The historical data trend for Fitness Fanatics's Cash Conversion Cycle can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fitness Fanatics Cash Conversion Cycle Chart
Fitness Fanatics Annual Data
Trend
Dec23
Dec24
Cash Conversion Cycle
223.57
155.69
Fitness Fanatics Semi-Annual Data
Dec23
Jun24
Dec24
Jun25
Cash Conversion Cycle
0.00
166.98
146.90
168.05
FIT vs : Cash Conversion Cycle Comparison
For the Food Distribution subindustry, Fitness Fanatics's Cash Conversion Cycle, along with its competitors' market caps and Cash Conversion Cycle data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fitness Fanatics Cash Conversion Cycle vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Fitness Fanatics's Cash Conversion Cycle distribution charts can be found below:
* The bar in red indicates where Fitness Fanatics's Cash Conversion Cycle falls into.
Cash Conversion Cycle (CCC) measures how fast a company can convert cash on hand into even more cash on hand. This metric looks at the amount of time needed to sell inventory, the amount of time needed to collect receivables and the length of time the company is afforded to pay its bills without incurring penalties.
Cash Conversion Cycle is one of several measures of management effectiveness.
Fitness Fanatics's Cash Conversion Cycle for the fiscal year that ended in Dec. 2024 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fitness Fanatics (FIT) has a Cash Conversion Cycle of 168.05 as of Jun. 2025. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Fitness Fanatics and its competitors.
Is Fitness Fanatics' Cash Conversion Cycle too high?
Fitness Fanatics' current Cash Conversion Cycle is 168.05. The Retail - Defensive industry median Cash Conversion Cycle is 19.65. Fitness Fanatics' value of 168.05 is 755.2% above this industry median.
How does Fitness Fanatics' Cash Conversion Cycle compare to ?
Fitness Fanatics' Cash Conversion Cycle of 168.05 can be compared against companies in the Retail - Defensive industry. The industry median Cash Conversion Cycle is 19.65. Fitness Fanatics' value of 168.05 is 755.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cash Conversion Cycle for a Retail - Defensive company?
The median Cash Conversion Cycle among Retail - Defensive companies is 19.65, based on 309 companies in the industry. Companies in the top quartile (top 25%) have a Cash Conversion Cycle significantly above this median, while those in the bottom quartile fall well below. However, Cash Conversion Cycle should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fitness Fanatics's current Cash Conversion Cycle of 168.05 is 755.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cash Conversion Cycle mean?
A high Cash Conversion Cycle can signal that a stock is expensive relative to its fundamentals. Cash conversion cycle equals sum of days inventory and days sales outstanding less days payable. View historical data on Fitness Fanatics and its competitors. For the Retail - Defensive industry, the median Cash Conversion Cycle is 19.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fitness Fanatics's current Cash Conversion Cycle is 168.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fitness Fanatics stock overvalued right now?
Fitness Fanatics (FIT) has a current Cash Conversion Cycle of 168.05. The current Cash Conversion Cycle is 168.05 and 755.2% above the Retail - Defensive industry median of 19.65. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cash Conversion Cycle calculated?
Cash Conversion Cycle is calculated from a company's financial statements. For Fitness Fanatics (FIT), the current Cash Conversion Cycle is 168.05 as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Fitness Fanatics Ltd is an investment holding company. The Company distributes and sells sports nutrition products through a B2C model via online stores, vending machines, and third-party e-commerce platforms, and through a B2B model by supplying products to wholesalers and retailers across Hong Kong, Mainland China, and Malaysia. distributed/sold over 30 brands of sports nutrition products supplied by 10 brand owners and over 10 distributors and have over 300 stock keeping units, or SKUs in the following three main categories: protein powder, such as whey, casein, isolate and plant-based protein; ready-to-eat snacks and packaged drinks, such as healthy/functional low-calorie and low-sugar protein bars, high protein milkshakes and carbonated energy drinks; and other products.
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