The historical rank and industry rank for Fitness Fanatics's Gross Margin % or its related term are showing as below:
FIT's Gross Margin % is not ranked *
in the Retail - Defensive industry.
Industry Median: 24.14 * Ranked among companies with meaningful Gross Margin % only.
Fitness Fanatics had a gross margin of 31.83% for the quarter that ended in Jun. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Fitness Fanatics was 0.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Fitness Fanatics had a gross margin of 31.83% for the quarter that ended in Jun. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Fitness Fanatics Gross Margin % Related Terms
Fitness Fanatics Gross Margin % Historical Data
* Premium members only.
The historical data trend for Fitness Fanatics's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Fitness Fanatics Gross Margin % Chart
Fitness Fanatics Annual Data
Trend
Dec23
Dec24
Gross Margin %
26.74
31.69
Fitness Fanatics Semi-Annual Data
Dec23
Jun24
Dec24
Jun25
Gross Margin %
0.00
31.42
31.90
31.83
FIT vs : Gross Margin % Comparison
For the Food Distribution subindustry, Fitness Fanatics's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fitness Fanatics Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Fitness Fanatics's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Fitness Fanatics's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Fitness Fanatics (FIT) has a Gross Margin % of 31.83% as of Jun. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Fitness Fanatics and its competitors.
Is Fitness Fanatics' Gross Margin % too high?
Fitness Fanatics' current Gross Margin % is 31.83%. The Retail - Defensive industry median Gross Margin % is 24.14. Fitness Fanatics' value of 31.83% is 31.9% above this industry median.
How does Fitness Fanatics' Gross Margin % compare to ?
Fitness Fanatics' Gross Margin % of 31.83% can be compared against companies in the Retail - Defensive industry. The industry median Gross Margin % is 24.14. Fitness Fanatics' value of 31.83% is 31.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.14, based on 305 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fitness Fanatics's current Gross Margin % of 31.83% is 31.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Fitness Fanatics and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fitness Fanatics's current Gross Margin % is 31.83%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fitness Fanatics stock overvalued right now?
Fitness Fanatics (FIT) has a current Gross Margin % of 31.83%. The current Gross Margin % is 31.83% and 31.9% above the Retail - Defensive industry median of 24.14. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Fitness Fanatics (FIT), the current Gross Margin % is 31.83% as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Fitness Fanatics Ltd is an investment holding company. The Company distributes and sells sports nutrition products through a B2C model via online stores, vending machines, and third-party e-commerce platforms, and through a B2B model by supplying products to wholesalers and retailers across Hong Kong, Mainland China, and Malaysia. distributed/sold over 30 brands of sports nutrition products supplied by 10 brand owners and over 10 distributors and have over 300 stock keeping units, or SKUs in the following three main categories: protein powder, such as whey, casein, isolate and plant-based protein; ready-to-eat snacks and packaged drinks, such as healthy/functional low-calorie and low-sugar protein bars, high protein milkshakes and carbonated energy drinks; and other products.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FIT has been successfully added to your