FIT (Fitness Fanatics) Intangible Assets: $0.00 Mil (As of Jun. 2025)

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What is Fitness Fanatics Intangible Assets?

Fitness Fanatics FIT Intangible Assets is $0.00 Mil as of Jun. 2025.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Fitness Fanatics's intangible assets for the quarter that ended in Jun. 2025 was $0.00 Mil.

Fitness Fanatics  (NAS:FIT) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Fitness Fanatics Intangible Assets Related Terms

Fitness Fanatics Intangible Assets Historical Data

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The historical data trend for Fitness Fanatics's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fitness Fanatics Intangible Assets Chart

Fitness Fanatics Annual Data
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Intangible Assets
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Fitness Fanatics Semi-Annual Data
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Intangible Assets 0.00 0.00 0.00 0.00

Fitness Fanatics Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $0.00 Mil mean?
Fitness Fanatics (FIT) has a Intangible Assets of $0.00 Mil as of Jun. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on Fitness Fanatics and its competitors.
Is Fitness Fanatics' Intangible Assets too high?
Fitness Fanatics' current Intangible Assets is $0.00 Mil.
How does Fitness Fanatics' Intangible Assets compare to ?
Fitness Fanatics' Intangible Assets of $0.00 Mil can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Defensive company?
A good Intangible Assets depends on the Retail - Defensive industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Fitness Fanatics and its competitors. Fitness Fanatics's current Intangible Assets is $0.00 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fitness Fanatics stock overvalued right now?
Fitness Fanatics (FIT) has a current Intangible Assets of $0.00 Mil. The current Intangible Assets is $0.00 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Fitness Fanatics (FIT), the current Intangible Assets is $0.00 Mil as of Jun. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Fitness Fanatics Business Description

Comparable Companies
Address 31-35 Shan Mei Street, Flat 15, Block F, UG/F, Wah Lok Industrial Centre, Fo Tan, New Territories, Hong Kong, HKG
Fitness Fanatics Ltd is an investment holding company. The Company distributes and sells sports nutrition products through a B2C model via online stores, vending machines, and third-party e-commerce platforms, and through a B2B model by supplying products to wholesalers and retailers across Hong Kong, Mainland China, and Malaysia. distributed/sold over 30 brands of sports nutrition products supplied by 10 brand owners and over 10 distributors and have over 300 stock keeping units, or SKUs in the following three main categories: protein powder, such as whey, casein, isolate and plant-based protein; ready-to-eat snacks and packaged drinks, such as healthy/functional low-calorie and low-sugar protein bars, high protein milkshakes and carbonated energy drinks; and other products.