Prudential (CHIX:PRUL) GF Value Rank: 8 (As of Jul. 16, 2026) — 100% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:PRUL Prudential PLC CHIX:PRUL
60 GF Score
Price £10.61
GF Value £13.18
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Prudential GF Value Rank?

Prudential CHIX:PRUL -0.91% 60 GF Value Rank is 8 as of Jul. 16, 2026, which is 100% above its 10-year median of 4.00. GuruFocus rates CHIX:PRUL with a GF Score™ of 60/100 and a GF Value™ of £13.18 (Modestly Undervalued). The stock has 3 warning signs investors should review.

Prudential has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

CHIX:PRUL vs AFL, MET, PRU: GF Value Rank Comparison

For the Insurance - Life subindustry, Prudential's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Prudential GF Value Rank vs Insurance Industry

For the Insurance industry and Financial Services sector, Prudential's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Prudential's GF Value Rank falls into.


CHIX:PRUL
60GF Score
Prudential PLC CHIX:PRUL
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Prudential (CHIX:PRUL) has a GF Value Rank of 8 as of Jul. 16, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Prudential and its competitors. This is 100% above median its historical median of 4.00. Over the past decade, Prudential's GF Value Rank has ranged from 1.00 to 10.00.
Is Prudential's GF Value Rank too high?
Prudential's current GF Value Rank of 8 is 100% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Prudential has a GF Score™ of 60/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Prudential's GF Value Rank compare to AFL and MET?
Prudential's GF Value Rank of 8 can be compared against companies in the Insurance industry. Historically, Prudential's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for an Insurance company?
A good GF Value Rank depends on the Insurance industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Prudential and its competitors. Prudential's current GF Value Rank is 8, which is 100% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prudential stock overvalued right now?
Based on GuruFocus' analysis, Prudential (CHIX:PRUL) is currently considered Modestly Undervalued. The stock's GF Value™ is £13.18, compared to a current price of £10.61 — trading 19.5% below its estimated fair value. The current GF Value Rank is 8, which is 100% above median its 10-year median of 4.00. Prudential's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Prudential (CHIX:PRUL), the current GF Value Rank is 8 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Prudential (CHIX:PRUL) Overvalued in 2026?

Based on GuruFocus' analysis, Prudential stock appears to be undervalued. The current stock price of £10.61 is trading 19.5% below its estimated GF Value™ of £13.18. GuruFocus considers Prudential to be Modestly Undervalued.

Key valuation signals for CHIX:PRUL:

  • GF Value Rank: 8 (100% above median its 10-year median of 4.00)
  • GF Value™: £13.18 vs. price of £10.61 (19.5% below fair value)
  • GF Score™: 60/100 with 3 warning signs

No single metric tells the full story. See the CHIX:PRUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Prudential Business Description

Address 1 Harbour View Street, 13th Floor, One International Financial Centre, Central, Hong Kong, HKG
Originally established in 1848 as the Prudential Mutual Assurance, Investment, and Loan Association, Prudential has changed a lot since. Set up to sell life insurance and loans to the middle class, the company subsequently diversified into Europe and then North America with the purchase of Jackson National Life around 1985. During its time as owner of Jackson, Prudential focused on building a simple chassis-style product portfolio that allowed customers to choose from a variety of add-ons. The company also became renowned for its focus on building the internal capabilities required to support its strong product offerings, including compelling technology and a large well-trained wholesale salesforce.
60GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£10.61
Price
£13.18
GF Value