DKNG (DraftKings) GF Value Rank : 10 (As of Mar. 28, 2025)

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What is DraftKings GF Value Rank?

DraftKings has the GF Value Rank of 10.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of DraftKings's GF Value Rank

For the Gambling subindustry, DraftKings's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

DraftKings's GF Value Rank Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, DraftKings's GF Value Rank distribution charts can be found below:

* The bar in red indicates where DraftKings's GF Value Rank falls into.

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DraftKings GF Value Rank Related Terms

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DraftKings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » DraftKings Inc (NAS:DKNG) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

DKNG:Mexico 0ABA:UK 8DEA:Germany D2KN34:Brazil

Address

222 Berkeley Street, 5th Floor, Boston, MA, USA, 02116

Website

https://www.draftkings.com

DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number two or three revenue share position across states in which it competes. DraftKings is now live with online or retail sports betting in about 25 states and iGaming in five states, with both products available to around 40% of Canada's population. In 2024, sports revenue was 61% of total sales, i-gaming 32%, and fantasy and lottery 7%. The company also operates a non-fungible token commissioned-based marketplace and develops and licenses online gaming products.

Executives

R Stanton Dodge	officer: Chief Legal Officer	ECHOSTAR CORPORATION, 100 INVERNESS TERRACE EAST, ENGLEWOOD CO 80112
Jocelyn Moore	director	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Matthew Kalish	director, officer: See Remarks	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Jason Robins	director, officer: See Remarks	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Paul Liberman	director, officer: See Remarks	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Harry Sloan	director	1450 2ND STREET, SUITE 247, SANTA MONICA CA 90401
Jason Park	officer: Chief Financial Officer	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Erik Bradbury	officer: Chief Accounting Officer	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Marni M Walden	director	1095 AVENUE OF THE AMERICAS, 8TH FLOOR, NEW YORK NY 10036
Shalom Meckenzie	director	222 BERKELEY STREET, FLOOR 5, BOSTON MA 02116
Ryan R Moore	director	56 WAREHAM STREET, 3RD FLOOR, BOSTON MA 02118
Steven Joseph Murray	director	C/O SOFTBANK CAPITAL, 38 GLEN AVENUE, NEWTON MA 02459
Woodrow Levin	director	535 MISSION STREET, 11TH FLOOR, SAN FRANSISCO CA 941105
Valerie Mosley	director	TWO INTERNATIONAL PLACE, BOSTON MA 02110
Hany M Nada	director	800 MARKET STREET #800 SAN FRANCISCO CA 94102