DKNG (DraftKings) Valuation Rank


DKNG DraftKings Inc DKNG
69 GF Score
Price $26.91
GF Value $53.91
Valuation Possible Value Trap
! 4 Warning Signs
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What is DraftKings Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

DraftKings Valuation Rank Related Terms

DKNG
69GF Score
DraftKings Inc DKNG
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is DraftKings (DKNG) Overvalued in 2026?

Based on GuruFocus' analysis, DraftKings stock appears to be undervalued. The current stock price of $26.91 is trading 50.1% below its estimated GF Value™ of $53.91. GuruFocus considers DraftKings to be Possible Value Trap.

Key valuation signals for DKNG:

  • Valuation Rank:
  • GF Value™: $53.91 vs. price of $26.91 (50.1% below fair value)
  • GF Score™: 69/100 with 4 warning signs

No single metric tells the full story. See the DKNG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

DraftKings Business Description

Address 222 Berkeley Street, 5th Floor, Boston, MA, USA, 02116
DraftKings got its start in 2012 as an innovator in daily fantasy sports. Then, following a Supreme Court ruling in 2018 that allowed states to legalize online sports wagering, the company expanded into online sports and casino gambling, where it generally holds the number-two or -three revenue share position across states where it competes. With its predictive market launch in 2025, DraftKings is now live with online or retail sports betting in most all states and i-gaming in five states, with both products available to around 40% of Canada's population. In 2025, sports revenue was 63% of total sales, i-gaming 30%, and fantasy and lottery 7%.
69GF Score

Get the complete analysis for DKNG

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$26.91
Price
$53.91
GF Value