Rakuten Group (FRA:RAKA) GF Value Rank: 8 (As of Jul. 22, 2026) — 100% Above Median

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Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:RAKA Rakuten Group Inc FRA:RAKA
61 GF Score
Price €4.18
GF Value €4.80
! 6 Warning Signs
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What is Rakuten Group GF Value Rank?

Rakuten Group FRA:RAKA -0.95% 61 GF Value Rank is 8 as of Jul. 22, 2026, which is 100% above its 10-year median of 4.00. GuruFocus rates FRA:RAKA with a GF Score™ of 61/100 and a GF Value™ of €4.80. The stock has 6 warning signs investors should review.

Rakuten Group has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Rakuten Group GF Value Rank Related Terms


FRA:RAKA vs AMZN, BABA, PDD: GF Value Rank Comparison

For the Internet Retail subindustry, Rakuten Group's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rakuten Group GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Rakuten Group's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Rakuten Group's GF Value Rank falls into.


FRA:RAKA
61GF Score
Rakuten Group Inc FRA:RAKA
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Rakuten Group (FRA:RAKA) has a GF Value Rank of 8 as of Jul. 22, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Rakuten Group and its competitors. This is 100% above median its historical median of 4.00. Over the past decade, Rakuten Group's GF Value Rank has ranged from 1.00 to 10.00.
Is Rakuten Group's GF Value Rank too high?
Rakuten Group's current GF Value Rank of 8 is 100% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Rakuten Group has a GF Score™ of 61/100, reflecting its overall financial health beyond just this single metric.
How does Rakuten Group's GF Value Rank compare to AMZN and BABA?
Rakuten Group's GF Value Rank of 8 can be compared against companies in the Retail - Cyclical industry. Historically, Rakuten Group's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Rakuten Group and its competitors. Rakuten Group's current GF Value Rank is 8, which is 100% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rakuten Group stock overvalued right now?
Rakuten Group (FRA:RAKA) has a current GF Value Rank of 8. The stock's GF Value™ is €4.80, compared to a current price of €4.18 — trading 12.9% below its estimated fair value. The current GF Value Rank is 8, which is 100% above median its 10-year median of 4.00. Rakuten Group's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Rakuten Group (FRA:RAKA), the current GF Value Rank is 8 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rakuten Group (FRA:RAKA) Overvalued in 2026?

Based on GuruFocus' analysis, Rakuten Group stock appears to be undervalued. The current stock price of €4.18 is trading 12.9% below its estimated GF Value™ of €4.80.

Key valuation signals for FRA:RAKA:

  • GF Value Rank: 8 (100% above median its 10-year median of 4.00)
  • GF Value™: €4.80 vs. price of €4.18 (12.9% below fair value)
  • GF Score™: 61/100 with 6 warning signs

No single metric tells the full story. See the FRA:RAKA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rakuten Group Business Description

Address 1-14-1 Tamagawa, Rakuten Crimson House, Setagaya-ku, Tokyo, JPN, 158-0094
Rakuten is a leading e-commerce and financial technology service provider in Japan. It has built up a comprehensive Rakuten ecosystem in Japan, including Rakuten Ichiba for e-commerce, Rakuten Travel, Rakuten Card, Rakuten Bank, and Rakuten Securities, and became the fourth mobile network operator in Japan in April 2020. The loyalty program, Rakuten Super Points, has encouraged cross-use of services in its ecosystem. About 90% of its revenue is generated from the Japanese market.
61GF Score

Get the complete analysis for FRA:RAKA

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.18
Price
€4.80
GF Value