RKT (Rocket) GF Value Rank : 2 (As of Apr. 02, 2025)

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What is Rocket GF Value Rank?

Rocket has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Rocket's GF Value Rank

For the Mortgage Finance subindustry, Rocket's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocket's GF Value Rank Distribution in the Banks Industry

For the Banks industry and Financial Services sector, Rocket's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Rocket's GF Value Rank falls into.

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Rocket GF Value Rank Related Terms

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Rocket Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Banks » Rocket Companies Inc (NYSE:RKT) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

1050 Woodward Avenue, Detroit, MI, USA, 48226

Website

https://ir.rocketcompanies.com

Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company's mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company's lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket's origination process to offer loans to their customers. The company has rapidly gained market share in recent years and is now the largest mortgage originator in the US as well as the servicer for more than 2 million loans.

Executives

Matthew Rizik	director	1050 WOODWARD AVENUE, DETROIT MI 48226
Varun Krishna	officer: Chief Executive Officer	2700 COAST AVENUE, MOUNTAIN VIEW CA 94043
Jonathan D Mariner	director	2200 WEST DON TYSON PARKWAY, SPRINGDALE AR 72762
William C. Emerson	director	1050 WOODWARD AVENUE, DETROIT MI 48226
Jay Farner	director, officer: Chief Executive Officer	1050 WOODWARD AVENUE, DETROIT MI 48226
Tina V. John	officer: General Counsel & Secretary	C/O ROCKET COMPANIES, INC., 1050 WOODWARD AVENUE, DETROIT MI 48226
Daniel B Gilbert	director, 10 percent owner	1050 WOODWARD AVENUE, DETROIT MI 48226
Rock Holdings Inc.	director, 10 percent owner	1090 WOODWARD AVENUE, DETROIT MI 48226
Jennifer L. Gilbert	director	1050 WOODWARD AVENUE, DETROIT MI 48226
Nancy Tellem	director	1016 LAKE PARK DRIVE, BIRMINGHAM MI 48009
Suzanne F. Shank	director	C/O PENSARE SPONSOR GROUP, LLC, 1720 PEACHTREE STREET, SUITE 629, ATLANTA GA 30309
Julie Booth	officer: Chief Fin. Officer & Treasurer	1050 WOODWARD AVENUE, DETROIT MI 48226
Angelo Vitale	officer: General Counsel and Secretary	1050 WOODWARD AVENUE, DETROIT MI 48226
Walters Robert D. Jr.	officer: President & Chief Oper Officer	1050 WOODWARD AVENUE, DETROIT MI 48226
Brian Nicholas Brown	officer: Chief Accounting Officer	1050 WOODWARD AVENUE, DETROIT MI 48226