RKT (Rocket) Selling, General, & Admin. Expense: $6,279 Mil (TTM As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

RKT Rocket Companies Inc RKT
67 GF Score
Price $14.54
GF Value $14.25
Valuation Fairly Valued
! 3 Warning Signs
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What is Rocket Selling, General, & Admin. Expense?

Rocket RKT -2.42% 67 Selling, General, & Admin. Expense is $6,279 Mil as of Mar. 2026. GuruFocus rates RKT with a GF Score™ of 67/100 and a GF Value™ of $14.25 (Fairly Valued). The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Rocket's selling, general, & admin. expense for the three months ended in Mar. 2026 was $1,959 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $6,279 Mil.


Rocket  (NYSE:RKT) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Rocket Selling, General, & Admin. Expense Related Terms


Rocket Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Rocket's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocket Selling, General, & Admin. Expense Chart

Rocket Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only 5,789.82 4,649.76 3,797.00 3,978.00 5,501.00

Rocket Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,147.00 1,151.93 1,503.60 1,664.42 1,959.00

RKT vs FNMA, PFSI, FMCC: Selling, General, & Admin. Expense Comparison

For the Mortgage Finance subindustry, Rocket's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocket Selling, General, & Admin. Expense vs Banks Industry

For the Banks industry and Financial Services sector, Rocket's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Rocket's Selling, General, & Admin. Expense falls into.


RKT
67GF Score
Rocket Companies Inc RKT
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Rocket Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $6,279 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $6,279 Mil mean?
Rocket (RKT) has a Selling, General, & Admin. Expense of $6,279 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Rocket and its competitors.
Is Rocket's Selling, General, & Admin. Expense too high?
Rocket's current Selling, General, & Admin. Expense is $6,279 Mil. Overall, Rocket has a GF Score™ of 67/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Rocket's Selling, General, & Admin. Expense compare to FNMA and PFSI?
Rocket's Selling, General, & Admin. Expense of $6,279 Mil can be compared against companies in the Banks industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Banks company?
A good Selling, General, & Admin. Expense depends on the Banks industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Rocket and its competitors. Rocket's current Selling, General, & Admin. Expense is $6,279 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocket stock overvalued right now?
Based on GuruFocus' analysis, Rocket (RKT) is currently considered Fairly Valued. The stock's GF Value™ is $14.25, compared to a current price of $14.54 — trading 2% above its estimated fair value. The current Selling, General, & Admin. Expense is $6,279 Mil. Rocket's overall GF Score™ is 67/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Rocket (RKT), the current Selling, General, & Admin. Expense is $6,279 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocket (RKT) Overvalued in 2026?

Based on GuruFocus' analysis, Rocket stock appears to be overvalued. The current stock price of $14.54 is trading 2% above its estimated GF Value™ of $14.25. GuruFocus considers Rocket to be Fairly Valued.

Key valuation signals for RKT:

  • Selling, General, & Admin. Expense: $6,279 Mil
  • GF Value™: $14.25 vs. price of $14.54 (2% above fair value)
  • GF Score™: 67/100 with 3 warning signs

No single metric tells the full story. See the RKT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocket Business Description

Other Exchanges RKT:Mexico
Address 1050 Woodward Avenue, Detroit, MI, USA, 48226
Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company's mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company's lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket's origination process to offer loans to their customers. The company has rapidly gained market share in recent years and will also be the largest mortgage servicer in the US following its acquisition of the Mr. Cooper Group.
67GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$14.54
Price
$14.25
GF Value