Happiness and D Co (TSE:3174) GF Value Rank: 4 (As of Aug. 12, 2026) — 33% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TSE:3174 Happiness and D Co Ltd TSE:3174
43 GF Score
Price 円401.00
GF Value 円546.12
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Happiness and D Co GF Value Rank?

Happiness and D Co TSE:3174 +0.50% 43 GF Value Rank is 4 as of Aug. 12, 2026, which is 33% below its 10-year median of 6.00. GuruFocus rates TSE:3174 with a GF Score™ of 43/100 and a GF Value™ of 円546.12 (Modestly Undervalued). The stock has 4 warning signs investors should review.

Happiness and D Co has the GF Value Rank of 4.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Happiness and D Co GF Value Rank Related Terms


TSE:3174 vs CASY, WSM, ULTA: GF Value Rank Comparison

For the Specialty Retail subindustry, Happiness and D Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Happiness and D Co GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Happiness and D Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Happiness and D Co's GF Value Rank falls into.


TSE:3174
43GF Score
Happiness and D Co Ltd TSE:3174
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 4 mean?
Happiness and D Co (TSE:3174) has a GF Value Rank of 4 as of Aug. 12, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Happiness and D Co and its competitors. This is 33% below median its historical median of 6.00. Over the past decade, Happiness and D Co's GF Value Rank has ranged from 1.00 to 10.00.
Is Happiness and D Co's GF Value Rank too high?
Happiness and D Co's current GF Value Rank of 4 is 33% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Happiness and D Co has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Happiness and D Co's GF Value Rank compare to CASY and WSM?
Happiness and D Co's GF Value Rank of 4 can be compared against companies in the Retail - Cyclical industry. Historically, Happiness and D Co's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Happiness and D Co and its competitors. Happiness and D Co's current GF Value Rank is 4, which is 33% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Happiness and D Co stock overvalued right now?
Based on GuruFocus' analysis, Happiness and D Co (TSE:3174) is currently considered Modestly Undervalued. The stock's GF Value™ is 円546.12, compared to a current price of 円401.00 — trading 26.6% below its estimated fair value. The current GF Value Rank is 4, which is 33% below median its 10-year median of 6.00. Happiness and D Co's overall GF Score™ is 43/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Happiness and D Co (TSE:3174), the current GF Value Rank is 4 as of Aug. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Happiness and D Co (TSE:3174) Overvalued in 2026?

Based on GuruFocus' analysis, Happiness and D Co stock appears to be undervalued. The current stock price of 円401.00 is trading 26.6% below its estimated GF Value™ of 円546.12. GuruFocus considers Happiness and D Co to be Modestly Undervalued.

Key valuation signals for TSE:3174:

  • GF Value Rank: 4 (33% below median its 10-year median of 6.00)
  • GF Value™: 円546.12 vs. price of 円401.00 (26.6% below fair value)
  • GF Score™: 43/100 with 4 warning signs

No single metric tells the full story. See the TSE:3174 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Happiness and D Co Business Description

Address Toka Building. 4th Floor, 1-16-1 Ginza, Chuo-ku, Tokyo, JPN, 104-0061
Happiness and D Co Ltd manages branded gift stores in Japan. It is engaged in sales of imported brand products, including jewelry, such as imported brand jewelry and diamond jewelry consisting of rings, necklaces, earrings, and bracelets; as well as watches, handbags, and accessories. The company has stores located in Hokkaido, Tohoku, Kanto, Chubu and Chugoku among other locations.
43GF Score

Get the complete analysis for TSE:3174

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円401.00
Price
円546.12
GF Value