Harley-Davidson (MIL:1HOG) Valuation Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MIL:1HOG Harley-Davidson Inc MIL:1HOG
50 GF Score
Price €22.51
GF Value €22.16
Valuation Fairly Valued
! 8 Warning Signs
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What is Harley-Davidson Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

Harley-Davidson Valuation Rank Related Terms

MIL:1HOG
50GF Score
Harley-Davidson Inc MIL:1HOG
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Harley-Davidson (MIL:1HOG) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be overvalued. The current stock price of €22.51 is trading 1.6% above its estimated GF Value™ of €22.16. GuruFocus considers Harley-Davidson to be Fairly Valued.

Key valuation signals for MIL:1HOG:

  • Valuation Rank:
  • GF Value™: €22.16 vs. price of €22.51 (1.6% above fair value)
  • GF Score™: 50/100 with 8 warning signs

No single metric tells the full story. See the MIL:1HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
50GF Score

Get the complete analysis for MIL:1HOG

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€22.51
Price
€22.16
GF Value