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Alphabet(Google) (NAS:GOOGL) GF Value Rank

: 5 (As of Today)
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Alphabet(Google) has the GF Value Rank of 5.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison

For the Internet Content & Information subindustry, Alphabet(Google)'s GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Alphabet(Google) GF Value Rank Distribution

For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s GF Value Rank distribution charts can be found below:

* The bar in red indicates where Alphabet(Google)'s GF Value Rank falls into.

Alphabet(Google) GF Value Rank Related Terms

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Alphabet(Google) (NAS:GOOGL) Business Description

1600 Amphitheatre Parkway, Mountain View, CA, USA, 94043
Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google's other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet's moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), provide faster internet access (Google Fiber), enable self-driving cars (Waymo), and more.
R. Martin Chavez director C/O GOLDMAN SACHS & CO. LLC, 200 WEST STREET, NEW YORK NY 10282
Prabhakar Raghavan officer: Senior Vice President C/O ALPHABET INC.,, 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94043
Philipp Schindler officer: SVP, Chief Business Officer C/O ALPHABET INC., 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94568
John Kent Walker officer: SVP, Global Affairs and CLO 1600 AMPHITHEATRE PRKW, MOUNTAIN VIEW CA 94043
Frances Arnold director 5200 ILLUMINA WAY, SAN DIEGO CA 92122
Robin L Washington director 333 LAKESIDE DRIVE, FOSTER CITY CA 94404
Amie Thuener O'toole officer: VP, Chief Accounting Officer C/O ALPHABET INC., 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94043
Antonio Lee 10 percent owner, other: Investor/Large Shareholder 4009 216TH STREET, MATTESON IL 60443
James Grier Campbell officer: VP, Alphabet Corp. Controller 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94043
John L Hennessy director
Kavitark Ram Shriram director 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Alan R Mulally director P.O. BOX 995, MERCER ISLAND WA 98040
Ann Mather director
Shirley M Tilghman director GOOGLE INC., 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043