BABBABB +1.75%57 ROA % is 9.97% as of Feb. 2026, which is 14% below its 10-year median of 11.55. GuruFocus rates BABB with a GF Score™ of 57/100 and a GF Value™ of $0.80 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 1,990 Consumer Packaged Goods companies, BAB ranks better than 87.24% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. BAB's annualizedNet Income for the quarter that ended in Feb. 2026 was $0.48 Mil.
BAB's average Total Assets over the quarter that ended in Feb. 2026 was $4.77 Mil. Therefore, BAB's annualized ROA % for the quarter that ended in Feb. 2026 was 9.97%.
The historical rank and industry rank for BAB's ROA % or its related term are showing as below:
BABB'
s ROA % Range Over the Past 10 Years
Min: -1.59 Med: 11.55 Max: 15.22
Current: 11.74
During the past 13 years, BAB's highest ROA % was 15.22%. The lowest was -1.59%. And the median was 11.55%.
BABB's ROA % is ranked better than 87.24% of 1990
companies
in the Consumer Packaged Goods industry
Industry Median: 3.26
vs BABB: 11.74
BAB (OTCPK:BABB) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Feb. 2026) net income data. The Revenue data used here is four times the quarterly (Feb. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
BAB ROA % Related Terms
BAB ROA % Historical Data
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The historical data trend for BAB's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, BAB's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BAB ROA % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, BAB's ROA % distribution charts can be found below:
* The bar in red indicates where BAB's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Feb. 2026) net income data.
ROA % is displayed in the 30-year financial page.
BAB (BABB) has a ROA % of 9.97% as of Feb. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on BAB and its competitors. This is 14% below median its historical median of 11.55. According to the industry distribution chart, BAB ranks #254 out of 1990 companies in the Consumer Packaged Goods industry, placing it in the top 12.8%.
Is BAB's ROA % too high?
BAB's current ROA % of 9.97% is 14% below median its 10-year median of 11.55. The Consumer Packaged Goods industry median ROA % is 3.26. BAB's value of 9.97% is 205.8% above this industry median. Based on the distribution chart, BAB ranks #254 out of 1990 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, BAB has a GF Score™ of 57/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does BAB's ROA % compare to MTTCF and GPOX?
According to the Consumer Packaged Goods industry distribution chart, BAB ranks #254 out of 1990 companies for ROA %. This places BAB in the top 13% of its industry — outperforming the majority of peers. The industry median ROA % is 3.26. BAB's value of 9.97% is 205.8% above this benchmark. While the company's 10-year median is 11.55 vs. the industry median of 3.26, BAB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Consumer Packaged Goods company?
The median ROA % among Consumer Packaged Goods companies is 3.26, based on 1,990 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BAB's current ROA % of 9.97% is 205.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on BAB and its competitors. For the Consumer Packaged Goods industry, the median ROA % is 3.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BAB's current ROA % is 9.97%, which is 14% below median its own 10-year median of 11.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BAB stock overvalued right now?
Based on GuruFocus' analysis, BAB (BABB) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.80, compared to a current price of $0.90 — trading 12.5% above its estimated fair value. The current ROA % is 9.97%, which is 14% below median its 10-year median of 11.55 and 205.8% above the Consumer Packaged Goods industry median of 3.26. BAB's overall GF Score™ is 57/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For BAB (BABB), the current ROA % is 9.97% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BAB (BABB) Overvalued in 2026?
Based on GuruFocus' analysis, BAB stock appears to be overvalued.
The current stock price of $0.90 is trading 12.5% above its estimated GF Value™ of $0.80.
GuruFocus considers BAB to be Modestly Overvalued.
Key valuation signals for BABB:
ROA %: 9.97% (14% below median its 10-year median of 11.55)
GF Value™: $0.80 vs. price of $0.90 (12.5% above fair value)
Industry Position: 205.8% above the Consumer Packaged Goods median (#254 of 1990)
No single metric tells the full story. See the BABB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BAB Inc franchises and licenses bagel and muffin retail units under the Apple Bagels, My Favorite Muffin, and SweetDuet trade names. The company also sell its trademark bagels, muffins and coffee through nontraditional channels of distribution including under licensing agreements with Kohr Bros. Frozen Custard and Green Beans Coffee. It has approximately 61 franchise units and 4 licensed units in operation in 18 states across the United States and one international location.
57GF Score
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