Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. BAB's selling, general, & admin. expense for the
three
months ended in May. 2026 was $0.54 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in May. 2026 was $2.61 Mil.
BAB (OTCPK:BABB) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
BAB Selling, General, & Admin. Expense Related Terms
BAB Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for BAB's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BABB vs INBP, MTTCF, HCWC: Selling, General, & Admin. Expense Comparison
For the Packaged Foods subindustry, BAB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BAB Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, BAB's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where BAB's Selling, General, & Admin. Expense falls into.
BAB Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in May. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $2.61 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $2.61 Mil mean?
BAB (BABB) has a Selling, General, & Admin. Expense of $2.61 Mil as of May. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on BAB and its competitors.
Is BAB's Selling, General, & Admin. Expense too high?
BAB's current Selling, General, & Admin. Expense is $2.61 Mil. Overall, BAB has a GF Score™ of 57/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does BAB's Selling, General, & Admin. Expense compare to INBP and MTTCF?
BAB's Selling, General, & Admin. Expense of $2.61 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on BAB and its competitors. BAB's current Selling, General, & Admin. Expense is $2.61 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BAB stock overvalued right now?
Based on GuruFocus' analysis, BAB (BABB) is currently considered Fairly Valued. The stock's GF Value™ is $0.81, compared to a current price of $0.83 — trading 2.5% above its estimated fair value. The current Selling, General, & Admin. Expense is $2.61 Mil. BAB's overall GF Score™ is 57/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For BAB (BABB), the current Selling, General, & Admin. Expense is $2.61 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is BAB (BABB) Overvalued in 2026?
Based on GuruFocus' analysis, BAB stock appears to be overvalued.
The current stock price of $0.83 is trading 2.5% above its estimated GF Value™ of $0.81.
GuruFocus considers BAB to be Fairly Valued.
Key valuation signals for BABB:
Selling, General, & Admin. Expense: $2.61 Mil
GF Value™: $0.81 vs. price of $0.83 (2.5% above fair value)
No single metric tells the full story. See the BABB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
BAB Inc franchises and licenses bagel and muffin retail units under the Apple Bagels, My Favorite Muffin, and SweetDuet trade names. The company also sell its trademark bagels, muffins and coffee through nontraditional channels of distribution including under licensing agreements with Kohr Bros. Frozen Custard and Green Beans Coffee. It has approximately 61 franchise units and 4 licensed units in operation in 18 states across the United States and one international location.
57GF Score
Get the complete analysis for BABB
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BABB has been successfully added to your 
