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Bright Outdoor MediaBOM:543831 +0.54%92 ROA % is 13.23% as of Mar. 2026, which is 132% above its 10-year median of 5.70. GuruFocus rates BOM:543831 with a GF Score™ of 92/100 and a GF Value™ of ₹498.53 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,030 Media - Diversified companies, Bright Outdoor Media ranks better than 93.01% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Bright Outdoor Media's annualizedNet Income for the quarter that ended in Mar. 2026 was ₹279 Mil.
Bright Outdoor Media's average Total Assets over the quarter that ended in Mar. 2026 was ₹2,112 Mil. Therefore, Bright Outdoor Media's annualized ROA % for the quarter that ended in Mar. 2026 was 13.23%.
The historical rank and industry rank for Bright Outdoor Media's ROA % or its related term are showing as below:
BOM:543831'
s ROA % Range Over the Past 10 Years
Min: 1.07 Med: 5.7 Max: 11.82
Current: 11.82
During the past 7 years, Bright Outdoor Media's highest ROA % was 11.82%. The lowest was 1.07%. And the median was 5.70%.
BOM:543831's ROA % is ranked better than 93.01% of 1030
companies
in the Media - Diversified industry
Industry Median: 0.74
vs BOM:543831: 11.82
Bright Outdoor Media (BOM:543831) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Mar. 2026) net income data. The Revenue data used here is two times the semi-annual (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Bright Outdoor Media's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bright Outdoor Media ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Bright Outdoor Media's ROA % distribution charts can be found below:
* The bar in red indicates where Bright Outdoor Media's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Bright Outdoor Media (BOM:543831) has a ROA % of 13.23% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Bright Outdoor Media and its competitors. This is 132% above median its historical median of 5.70. Over the past decade, Bright Outdoor Media's ROA % has ranged from 1.07 to 11.82. According to the industry distribution chart, Bright Outdoor Media ranks #72 out of 1030 companies in the Media - Diversified industry, placing it in the top 7%.
Is Bright Outdoor Media's ROA % too high?
Bright Outdoor Media's current ROA % of 13.23% is 132% above median its 10-year median of 5.70. Over the past 10 years, this metric has ranged from a low of 1.07 to a high of 11.82. The Media - Diversified industry median ROA % is 0.74. Bright Outdoor Media's value of 13.23% is 1687.8% above this industry median. Based on the distribution chart, Bright Outdoor Media ranks #72 out of 1030 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Bright Outdoor Media has a GF Score™ of 92/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bright Outdoor Media's ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Bright Outdoor Media ranks #72 out of 1030 companies for ROA %. This places Bright Outdoor Media in the top 7% of its industry — outperforming the majority of peers. The industry median ROA % is 0.74. Bright Outdoor Media's value of 13.23% is 1687.8% above this benchmark. Historically, Bright Outdoor Media's own ROA % has ranged from 1.07 to 11.82 over the past decade. While the company's 10-year median is 5.70 vs. the industry median of 0.74, Bright Outdoor Media has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.74, based on 1,030 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bright Outdoor Media's current ROA % of 13.23% is 1687.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Bright Outdoor Media and its competitors. For the Media - Diversified industry, the median ROA % is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Outdoor Media's current ROA % is 13.23%, which is 132% above median its own 10-year median of 5.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Outdoor Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Outdoor Media (BOM:543831) is currently considered Modestly Undervalued. The stock's GF Value™ is ₹498.53, compared to a current price of ₹362.60 — trading 27.3% below its estimated fair value. The current ROA % is 13.23%, which is 132% above median its 10-year median of 5.70 and 1687.8% above the Media - Diversified industry median of 0.74. Bright Outdoor Media's overall GF Score™ is 92/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Bright Outdoor Media (BOM:543831), the current ROA % is 13.23% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bright Outdoor Media (BOM:543831) Overvalued in 2026?
Based on GuruFocus' analysis, Bright Outdoor Media stock appears to be undervalued.
The current stock price of ₹362.60 is trading 27.3% below its estimated GF Value™ of ₹498.53.
GuruFocus considers Bright Outdoor Media to be Modestly Undervalued.
Key valuation signals for BOM:543831:
ROA %: 13.23% (132% above median its 10-year median of 5.70)
GF Value™: ₹498.53 vs. price of ₹362.60 (27.3% below fair value)
Industry Position: 1687.8% above the Media - Diversified median (#72 of 1030)
No single metric tells the full story. See the BOM:543831 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bright Outdoor Media Ltd is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home media services and real estate trading. The company's array of service hoardings includes Transfer stickers, Railway boards, Railway panels, Promos, full train, Bus panels, Full Bus painting, Toll Naka, Mobile sign trucks, Kiosks, Traffic Booths, Cinema slides, Gantry and Vinyl.
92GF Score
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