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Bright Outdoor MediaBOM:543831 +1.09%90 3-Year ROIIC % is 21.48 as of Mar. 2026, which is 0% below its 10-year median of 21.51. GuruFocus rates BOM:543831 with a GF Score™ of 90/100 and a GF Value™ of ₹499.75 (Modestly Undervalued). Among 942 Media - Diversified companies, Bright Outdoor Media ranks better than 74.95% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Bright Outdoor Media's 3-Year ROIIC % for the quarter that ended in Mar. 2026 was 21.48%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Bright Outdoor Media's 3-Year ROIIC % or its related term are showing as below:
BOM:543831's 3-Year ROIIC % is ranked better than 74.95% of 942
companies
in the Media - Diversified industry
Industry Median: 1.1
vs BOM:543831: 21.48
Bright Outdoor Media (BOM:543831) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Bright Outdoor Media 3-Year ROIIC % Related Terms
Bright Outdoor Media 3-Year ROIIC % Historical Data
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The historical data trend for Bright Outdoor Media's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BOM:543831 vs APP, OMC, TTD: 3-Year ROIIC % Comparison
For the Advertising Agencies subindustry, Bright Outdoor Media's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bright Outdoor Media 3-Year ROIIC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Bright Outdoor Media's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Bright Outdoor Media's 3-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Bright Outdoor Media (BOM:543831) has a 3-Year ROIIC % of 21.48 as of Mar. 2026. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Bright Outdoor Media and its competitors. This is near median its historical median of 21.51. Over the past decade, Bright Outdoor Media's 3-Year ROIIC % has ranged from 20.05 to 28.59. According to the industry distribution chart, Bright Outdoor Media ranks #236 out of 942 companies in the Media - Diversified industry, placing it in the top 25.1%.
Is Bright Outdoor Media's 3-Year ROIIC % too high?
Bright Outdoor Media's current 3-Year ROIIC % of 21.48 is near median its 10-year median of 21.51. Over the past 10 years, this metric has ranged from a low of 20.05 to a high of 28.59. The Media - Diversified industry median 3-Year ROIIC % is 1.10. Bright Outdoor Media's value of 21.48 is 1852.7% above this industry median. Based on the distribution chart, Bright Outdoor Media ranks #236 out of 942 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Bright Outdoor Media has a GF Score™ of 90/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bright Outdoor Media's 3-Year ROIIC % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Bright Outdoor Media ranks #236 out of 942 companies for 3-Year ROIIC %. This puts Bright Outdoor Media in the upper half of its industry. The industry median 3-Year ROIIC % is 1.10. Bright Outdoor Media's value of 21.48 is 1852.7% above this benchmark. Historically, Bright Outdoor Media's own 3-Year ROIIC % has ranged from 20.05 to 28.59 over the past decade. While the company's 10-year median is 21.51 vs. the industry median of 1.10, Bright Outdoor Media has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Media - Diversified company?
The median 3-Year ROIIC % among Media - Diversified companies is 1.10, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bright Outdoor Media's current 3-Year ROIIC % of 21.48 is 1852.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Bright Outdoor Media and its competitors. For the Media - Diversified industry, the median 3-Year ROIIC % is 1.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Outdoor Media's current 3-Year ROIIC % is 21.48, which is near median its own 10-year median of 21.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Outdoor Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Outdoor Media (BOM:543831) is currently considered Modestly Undervalued. The stock's GF Value™ is ₹499.75, compared to a current price of ₹355.90 — trading 28.8% below its estimated fair value. The current 3-Year ROIIC % is 21.48, which is near median its 10-year median of 21.51 and 1852.7% above the Media - Diversified industry median of 1.10. Bright Outdoor Media's overall GF Score™ is 90/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Bright Outdoor Media (BOM:543831), the current 3-Year ROIIC % is 21.48 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bright Outdoor Media (BOM:543831) Overvalued in 2026?
Based on GuruFocus' analysis, Bright Outdoor Media stock appears to be undervalued.
The current stock price of ₹355.90 is trading 28.8% below its estimated GF Value™ of ₹499.75.
GuruFocus considers Bright Outdoor Media to be Modestly Undervalued.
Key valuation signals for BOM:543831:
3-Year ROIIC %: 21.48 (near median its 10-year median of 21.51)
GF Value™: ₹499.75 vs. price of ₹355.90 (28.8% below fair value)
Industry Position: 1852.7% above the Media - Diversified median (#236 of 942)
No single metric tells the full story. See the BOM:543831 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bright Outdoor Media Ltd is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home media services and real estate trading. The company's array of service hoardings includes Transfer stickers, Railway boards, Railway panels, Promos, full train, Bus panels, Full Bus painting, Toll Naka, Mobile sign trucks, Kiosks, Traffic Booths, Cinema slides, Gantry and Vinyl.
90GF Score
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