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ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Bright Outdoor Media's annualized ROCE % for the quarter that ended in Mar. 2026 was 21.07%.
Bright Outdoor Media (BOM:543831) ROCE % Explanation
ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.
Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
(1) Note:
The EBIT data used here is two times the semi-annual (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bright Outdoor Media (BOM:543831) has a ROCE % of 21.07% as of Mar. 2026.
Is Bright Outdoor Media's ROCE % too high?
Bright Outdoor Media's current ROCE % is 21.07%. The Media - Diversified industry median ROCE % is 3.10. Bright Outdoor Media's value of 21.07% is 579.7% above this industry median. Overall, Bright Outdoor Media has a GF Score™ of 92/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bright Outdoor Media's ROCE % compare to APP and OMC?
Bright Outdoor Media's ROCE % of 21.07% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.10. Bright Outdoor Media's value of 21.07% is 579.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.10, based on 978 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bright Outdoor Media's current ROCE % of 21.07% is 579.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Outdoor Media's current ROCE % is 21.07%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Outdoor Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Outdoor Media (BOM:543831) is currently considered Modestly Undervalued. The stock's GF Value™ is ₹498.53, compared to a current price of ₹362.60 — trading 27.3% below its estimated fair value. The current ROCE % is 21.07% and 579.7% above the Media - Diversified industry median of 3.10. Bright Outdoor Media's overall GF Score™ is 92/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Bright Outdoor Media (BOM:543831), the current ROCE % is 21.07% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bright Outdoor Media (BOM:543831) Overvalued in 2026?
Based on GuruFocus' analysis, Bright Outdoor Media stock appears to be undervalued.
The current stock price of ₹362.60 is trading 27.3% below its estimated GF Value™ of ₹498.53.
GuruFocus considers Bright Outdoor Media to be Modestly Undervalued.
Key valuation signals for BOM:543831:
ROCE %: 21.07%
GF Value™: ₹498.53 vs. price of ₹362.60 (27.3% below fair value)
Industry Position: 579.7% above the Media - Diversified median
No single metric tells the full story. See the BOM:543831 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Bright Outdoor Media Ltd is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home media services and real estate trading. The company's array of service hoardings includes Transfer stickers, Railway boards, Railway panels, Promos, full train, Bus panels, Full Bus painting, Toll Naka, Mobile sign trucks, Kiosks, Traffic Booths, Cinema slides, Gantry and Vinyl.
92GF Score
Get the complete analysis for BOM:543831
ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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