ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Bona Film Group's annualizedNet Income for the quarter that ended in Sep. 2015 was $3.1 Mil.
Bona Film Group's average Total Assets over the quarter that ended in Sep. 2015 was $703.8 Mil. Therefore, Bona Film Group's annualized ROA % for the quarter that ended in Sep. 2015 was 0.44%.
The historical rank and industry rank for Bona Film Group's ROA % or its related term are showing as below:
BONA's ROA % is not ranked *
in the Media - Diversified industry.
Industry Median: 0.845 * Ranked among companies with meaningful ROA % only.
Bona Film Group ROA % Historical Data
The historical data trend for Bona Film Group's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Broadcasting subindustry, Bona Film Group's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bona Film Group's ROA % Distribution in the Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Bona Film Group's ROA % distribution charts can be found below:
* The bar in red indicates where Bona Film Group's ROA % falls into.
Bona Film Group ROA % Calculation
Bona Film Group's annualized ROA % for the fiscal year that ended in Dec. 2014 is calculated as:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Sep. 2015) net income data.
ROA % is displayed in the 30-year financial page.
Bona Film Group (NAS:BONA) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Sep. 2015) net income data. The Revenue data used here is four times the quarterly (Sep. 2015) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Bona Film Group ROA % Related Terms
Thank you for viewing the detailed overview of Bona Film Group's ROA % provided by GuruFocus.com. Please click on the following links to see related term pages.
Bona Film Group (Bona Film Group) Business Description
Bona Film Group Ltd is incorporated in the Cayman Islands on July 8, 2010. On December 14, 2010, it completed its initial public offering. The Company operates as a film distributor in China. It distributes films through virtually all of the theater circuits in China. It has distribution rights to a selection of films through joint distribution arrangements with industry participants such as the state-owned China Film Group Corporation. It has distributed 39 Chinese films (including Hong Kong films) internationally. In addition to film distribution and film and television production operations, it owns and operates 21 movie theaters in commercial districts and residential areas in several major cities in China. The Company's film distribution activities consist of film sourcing, which includes identifying quality film projects with commercial potential and securing film distribution rights; print and marketing, which includes coordinating the distribution of film prints to theater circuits, as well as conducting marketing and publicity campaigns to promote the films to their target audiences; exhibition, which includes negotiating the terms of exhibitions of films in domestic and international movie theaters as well as through non-theatrical distribution channels and film advertising, which includes the sale of approximately three minutes advertising time immediately prior to the start of the theatrical screening of a film, in-film product placements and cross-promotion campaigns. The Company faces competition for audiences from companies within the entertainment business and from alternative forms of leisure entertainment, such as sporting events, outdoor recreation, video games, the Internet and other cultural and computer-related activities. Its competitors in film distribution and production include state-owned enterprises such as China Film Group and non state-owned companies such as Huayi Brothers. Its trademark includes "Bona". Its talent agency business is subject to various PRC laws, rules and regulations.
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