ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Neonode's annualizedNet Income for the quarter that ended in Mar. 2026 was $-7.45 Mil.
Neonode's average Total Assets over the quarter that ended in Mar. 2026 was $25.90 Mil. Therefore, Neonode's annualized ROA % for the quarter that ended in Mar. 2026 was -28.77%.
The historical rank and industry rank for Neonode's ROA % or its related term are showing as below:
NEON'
s ROA % Range Over the Past 10 Years
Min: -67.7 Med: -37.9 Max: 37.52
Current: 35.85
During the past 13 years, Neonode's highest ROA % was 37.52%. The lowest was -67.70%. And the median was -37.90%.
NEON's ROA % is ranked better than 99.36% of 2498
companies
in the Hardware industry
Industry Median: 2.27
vs NEON: 35.85
Neonode (NAS:NEON) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Neonode ROA % Related Terms
Neonode ROA % Historical Data
* Premium members only.
The historical data trend for Neonode's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Electronic Components subindustry, Neonode's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Neonode ROA % vs Hardware Industry
For the Hardware industry and Technology sector, Neonode's ROA % distribution charts can be found below:
* The bar in red indicates where Neonode's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Neonode (NEON) has a ROA % of -28.77% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Neonode and its competitors. According to the industry distribution chart, Neonode ranks #16 out of 2498 companies in the Hardware industry, placing it in the top 0.59999999999999%.
Is Neonode's ROA % too high?
Neonode's current ROA % is -28.77%. Based on the distribution chart, Neonode ranks #16 out of 2498 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, Neonode has a GF Score™ of 54/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Neonode's ROA % compare to REFR and DAIO?
According to the Hardware industry distribution chart, Neonode ranks #16 out of 2498 companies for ROA %. This places Neonode in the top 1% of its industry — outperforming the majority of peers. The industry median ROA % is 2.27. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Hardware company?
The median ROA % among Hardware companies is 2.27, based on 2,498 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Neonode and its competitors. For the Hardware industry, the median ROA % is 2.27 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Neonode's current ROA % is -28.77%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Neonode stock overvalued right now?
Based on GuruFocus' analysis, Neonode (NEON) is currently considered Possible Value Trap. The stock's GF Value™ is $2.27, compared to a current price of $0.96 — trading 57.7% below its estimated fair value. The current ROA % is -28.77%. Neonode's overall GF Score™ is 54/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Neonode (NEON), the current ROA % is -28.77% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Neonode (NEON) Overvalued in 2026?
Based on GuruFocus' analysis, Neonode stock appears to be undervalued.
The current stock price of $0.96 is trading 57.7% below its estimated GF Value™ of $2.27.
GuruFocus considers Neonode to be Possible Value Trap.
Key valuation signals for NEON:
ROA %: -28.77%
GF Value™: $2.27 vs. price of $0.96 (57.7% below fair value)
No single metric tells the full story. See the NEON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Neonode Inc provides software solutions for machine perception that feature machine learning algorithms to detect and track persons and objects in video streams from cameras and other types of imagers. Its machine perception solutions are based on the MultiSensing technology platform. The company also offers optical sensing solutions for contactless touch and gesture sensing. It markets and sells its solutions mainly to customers in the automotive sector, along with other markets such as office equipment, industrial automation, medical, military, and avionics. Geographically, the company operates in Japan, South Korea, Germany, Sweden, China, and other regions, with a majority of its revenue generated from Japan.
54GF Score
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