AccorWBO:AC +1.61%80 ROA % is 3.67% as of Dec. 2025, which is 1% above its 10-year median of 3.65. GuruFocus rates WBO:AC with a GF Score™ of 80/100 and a GF Value™ of €54.12 (Fairly Valued). The stock has 7 warning signs investors should review. Among 858 Travel & Leisure companies, Accor ranks better than 60.37% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Accor's annualizedNet Income for the quarter that ended in Dec. 2025 was €432 Mil.
Accor's average Total Assets over the quarter that ended in Dec. 2025 was €11,787 Mil. Therefore, Accor's annualized ROA % for the quarter that ended in Dec. 2025 was 3.67%.
The historical rank and industry rank for Accor's ROA % or its related term are showing as below:
WBO:AC'
s ROA % Range Over the Past 10 Years
Min: -16.24 Med: 3.65 Max: 17.82
Current: 3.78
During the past 13 years, Accor's highest ROA % was 17.82%. The lowest was -16.24%. And the median was 3.65%.
WBO:AC's ROA % is ranked better than 60.37% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.345
vs WBO:AC: 3.78
Accor (WBO:AC) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Accor ROA % Related Terms
Accor ROA % Historical Data
* Premium members only.
The historical data trend for Accor's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Accor's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Accor ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Accor's ROA % distribution charts can be found below:
* The bar in red indicates where Accor's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Accor (WBO:AC) has a ROA % of 3.67% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Accor and its competitors. This is near median its historical median of 3.65. According to the industry distribution chart, Accor ranks #340 out of 858 companies in the Travel & Leisure industry, placing it in the top 39.6%.
Is Accor's ROA % too high?
Accor's current ROA % of 3.67% is near median its 10-year median of 3.65. The Travel & Leisure industry median ROA % is 2.35. Accor's value of 3.67% is 56.5% above this industry median. Based on the distribution chart, Accor ranks #340 out of 858 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Accor has a GF Score™ of 80/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Accor's ROA % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Accor ranks #340 out of 858 companies for ROA %. This puts Accor in the upper half of its industry. The industry median ROA % is 2.35. Accor's value of 3.67% is 56.5% above this benchmark. While the company's 10-year median is 3.65 vs. the industry median of 2.35, Accor has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.35, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Accor's current ROA % of 3.67% is 56.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Accor and its competitors. For the Travel & Leisure industry, the median ROA % is 2.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Accor's current ROA % is 3.67%, which is near median its own 10-year median of 3.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Accor stock overvalued right now?
Based on GuruFocus' analysis, Accor (WBO:AC) is currently considered Fairly Valued. The stock's GF Value™ is €54.12, compared to a current price of €49.80 — trading 8% below its estimated fair value. The current ROA % is 3.67%, which is near median its 10-year median of 3.65 and 56.5% above the Travel & Leisure industry median of 2.35. Accor's overall GF Score™ is 80/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Accor (WBO:AC), the current ROA % is 3.67% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Accor (WBO:AC) Overvalued in 2026?
Based on GuruFocus' analysis, Accor stock appears to be undervalued.
The current stock price of €49.80 is trading 8% below its estimated GF Value™ of €54.12.
GuruFocus considers Accor to be Fairly Valued.
Key valuation signals for WBO:AC:
ROA %: 3.67% (near median its 10-year median of 3.65)
GF Value™: €54.12 vs. price of €49.80 (8% below fair value)
Industry Position: 56.5% above the Travel & Leisure median (#340 of 858)
No single metric tells the full story. See the WBO:AC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Accor operates 881,427 rooms across 48 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 41% of rooms, Asia-Pacific 36%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.
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