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FitLife BrandsFRA:QO80 -0.60%65 ROC (Joel Greenblatt) % is 73.19% as of Mar. 2026, which is 34% below its 10-year median of 110.76. GuruFocus rates FRA:QO80 with a GF Score™ of 65/100 and a GF Value™ of €20.82 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,978 Consumer Packaged Goods companies, FitLife Brands ranks better than 93.12% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. FitLife Brands's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 73.19%.
The historical rank and industry rank for FitLife Brands's ROC (Joel Greenblatt) % or its related term are showing as below:
FRA:QO80'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -271.39 Med: 110.76 Max: 222.22
Current: 72.43
During the past 13 years, FitLife Brands's highest ROC (Joel Greenblatt) % was 222.22%. The lowest was -271.39%. And the median was 110.76%.
FRA:QO80's ROC (Joel Greenblatt) % is ranked better than 93.12% of 1978
companies
in the Consumer Packaged Goods industry
Industry Median: 12.08
vs FRA:QO80: 72.43
FitLife Brands's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was -13.30% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
FitLife Brands ROC (Joel Greenblatt) % Related Terms
FitLife Brands ROC (Joel Greenblatt) % Historical Data
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The historical data trend for FitLife Brands's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:QO80 vs GWLL, LFVN, CLNN: ROC (Joel Greenblatt) % Comparison
For the Packaged Foods subindustry, FitLife Brands's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
FitLife Brands ROC (Joel Greenblatt) % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, FitLife Brands's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where FitLife Brands's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 73.19% mean?
FitLife Brands (FRA:QO80) has a ROC (Joel Greenblatt) % of 73.19% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on FitLife Brands and its competitors. This is 34% below median its historical median of 110.76. According to the industry distribution chart, FitLife Brands ranks #136 out of 1978 companies in the Consumer Packaged Goods industry, placing it in the top 6.9%.
Is FitLife Brands' ROC (Joel Greenblatt) % too high?
FitLife Brands' current ROC (Joel Greenblatt) % of 73.19% is 34% below median its 10-year median of 110.76. The Consumer Packaged Goods industry median ROC (Joel Greenblatt) % is 12.08. FitLife Brands' value of 73.19% is 505.9% above this industry median. Based on the distribution chart, FitLife Brands ranks #136 out of 1978 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, FitLife Brands has a GF Score™ of 65/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does FitLife Brands' ROC (Joel Greenblatt) % compare to GWLL and LFVN?
According to the Consumer Packaged Goods industry distribution chart, FitLife Brands ranks #136 out of 1978 companies for ROC (Joel Greenblatt) %. This places FitLife Brands in the top 7% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 12.08. FitLife Brands' value of 73.19% is 505.9% above this benchmark. While the company's 10-year median is 110.76 vs. the industry median of 12.08, FitLife Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Consumer Packaged Goods company?
The median ROC (Joel Greenblatt) % among Consumer Packaged Goods companies is 12.08, based on 1,978 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. FitLife Brands's current ROC (Joel Greenblatt) % of 73.19% is 505.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on FitLife Brands and its competitors. For the Consumer Packaged Goods industry, the median ROC (Joel Greenblatt) % is 12.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. FitLife Brands's current ROC (Joel Greenblatt) % is 73.19%, which is 34% below median its own 10-year median of 110.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is FitLife Brands stock overvalued right now?
Based on GuruFocus' analysis, FitLife Brands (FRA:QO80) is currently considered Possible Value Trap. The stock's GF Value™ is €20.82, compared to a current price of €8.35 — trading 59.9% below its estimated fair value. The current ROC (Joel Greenblatt) % is 73.19%, which is 34% below median its 10-year median of 110.76 and 505.9% above the Consumer Packaged Goods industry median of 12.08. FitLife Brands' overall GF Score™ is 65/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For FitLife Brands (FRA:QO80), the current ROC (Joel Greenblatt) % is 73.19% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is FitLife Brands (FRA:QO80) Overvalued in 2026?
Based on GuruFocus' analysis, FitLife Brands stock appears to be undervalued.
The current stock price of €8.35 is trading 59.9% below its estimated GF Value™ of €20.82.
GuruFocus considers FitLife Brands to be Possible Value Trap.
Key valuation signals for FRA:QO80:
ROC (Joel Greenblatt) %: 73.19% (34% below median its 10-year median of 110.76)
GF Value™: €20.82 vs. price of €8.35 (59.9% below fair value)
Industry Position: 505.9% above the Consumer Packaged Goods median (#136 of 1978)
No single metric tells the full story. See the FRA:QO80 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
FitLife Brands Inc is a provider of proprietary nutritional supplements for health-conscious consumers. The company markets and sells its products under NDS, PMD, Siren labs, Core active, Metis nutrition, Dr. Tobias, MusclePharm, Irwin Naturals, Applied Nutrition, Isatori, and Nature's Secret brand names. Its product portfolio consists of sports nutrition, energy, sports drink products, meal replacement products, and weight loss products. The firm derives its revenue from product sales. Its product categories include Natural & Organic Foods, Functional Foods, Natural & Organic Personal Care and Household Products, and Supplements.
65GF Score
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