ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Southern Cross Media Group's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was 0.65%.
As of today (2026-06-25), Southern Cross Media Group's WACC % is 3.53%. Southern Cross Media Group's ROC % is 1.78% (calculated using TTM income statement data).
Southern Cross Media Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Southern Cross Media Group (ASX:SXL) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Southern Cross Media Group's WACC % is 3.53%. Southern Cross Media Group's ROC % is 1.78% (calculated using TTM income statement data).
Southern Cross Media Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Southern Cross Media Group (ASX:SXL) has a ROC % of 0.65% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Southern Cross Media Group and its competitors.
Is Southern Cross Media Group's ROC % too high?
Southern Cross Media Group's current ROC % is 0.65%. The Media - Diversified industry median ROC % is 1.41. Southern Cross Media Group's value of 0.65% is 53.7% below this industry median. Overall, Southern Cross Media Group has a GF Score™ of 49/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Southern Cross Media Group's ROC % compare to NFLX and DIS?
Southern Cross Media Group's ROC % of 0.65% can be compared against companies in the Media - Diversified industry. The industry median ROC % is 1.41. Southern Cross Media Group's value of 0.65% is 53.7% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Media - Diversified company?
The median ROC % among Media - Diversified companies is 1.41, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Southern Cross Media Group's current ROC % of 0.65% is 53.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Southern Cross Media Group and its competitors. For the Media - Diversified industry, the median ROC % is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Southern Cross Media Group's current ROC % is 0.65%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Southern Cross Media Group stock overvalued right now?
Based on GuruFocus' analysis, Southern Cross Media Group (ASX:SXL) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.72, compared to a current price of A$0.57 — trading 21.5% below its estimated fair value. The current ROC % is 0.65% and 53.7% below the Media - Diversified industry median of 1.41. Southern Cross Media Group's overall GF Score™ is 49/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Southern Cross Media Group (ASX:SXL), the current ROC % is 0.65% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Southern Cross Media Group (ASX:SXL) Overvalued in 2026?
Based on GuruFocus' analysis, Southern Cross Media Group stock appears to be undervalued.
The current stock price of A$0.57 is trading 21.5% below its estimated GF Value™ of A$0.72.
GuruFocus considers Southern Cross Media Group to be Modestly Undervalued.
Key valuation signals for ASX:SXL:
ROC %: 0.65%
GF Value™: A$0.72 vs. price of A$0.57 (21.5% below fair value)
Industry Position: 53.7% below the Media - Diversified median
No single metric tells the full story. See the ASX:SXL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Southern Cross Media broadcasts radio programming across Australia and generates revenue and earnings from sales of airtime to advertisers. In metropolitan areas, it runs two radio networks (Hit and Triple M). In regional areas, the company runs a portfolio of radio stations. It is also operating digital audio, which has a rapidly growing audience and turned profitable from fiscal 2025. Southern Cross merged with Seven West Media in January 2026 and now owns Seven's TV and newspaper businesses.
49GF Score
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