ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. HelloFresh SE's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was -9.96%.
As of today (2026-06-25), HelloFresh SE's WACC % is 5.98%. HelloFresh SE's ROC % is 0.00% (calculated using TTM income statement data).
HelloFresh SE earns returns that do not match up to its cost of capital. It will destroy value as it grows.
HelloFresh SE (OTCPK:HLFFF) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, HelloFresh SE's WACC % is 5.98%. HelloFresh SE's ROC % is 0.00% (calculated using TTM income statement data).
HelloFresh SE earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
HelloFresh SE ROC % Related Terms
HelloFresh SE ROC % Historical Data
* Premium members only.
The historical data trend for HelloFresh SE's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HelloFresh SE (HLFFF) has a ROC % of -9.96% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on HelloFresh SE and its competitors.
Is HelloFresh SE's ROC % too high?
HelloFresh SE's current ROC % is -9.96%. Overall, HelloFresh SE has a GF Score™ of 61/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HelloFresh SE's ROC % compare to MCD and SBUX?
HelloFresh SE's ROC % of -9.96% can be compared against companies in the Restaurants industry. The industry median ROC % is 4.21. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Restaurants company?
The median ROC % among Restaurants companies is 4.21, based on 359 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on HelloFresh SE and its competitors. For the Restaurants industry, the median ROC % is 4.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. HelloFresh SE's current ROC % is -9.96%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HelloFresh SE stock overvalued right now?
Based on GuruFocus' analysis, HelloFresh SE (HLFFF) is currently considered Significantly Undervalued. The stock's GF Value™ is $9.00, compared to a current price of $4.06 — trading 54.9% below its estimated fair value. The current ROC % is -9.96%. HelloFresh SE's overall GF Score™ is 61/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For HelloFresh SE (HLFFF), the current ROC % is -9.96% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is HelloFresh SE (HLFFF) Overvalued in 2026?
Based on GuruFocus' analysis, HelloFresh SE stock appears to be undervalued.
The current stock price of $4.06 is trading 54.9% below its estimated GF Value™ of $9.00.
GuruFocus considers HelloFresh SE to be Significantly Undervalued.
Key valuation signals for HLFFF:
ROC %: -9.96%
GF Value™: $9.00 vs. price of $4.06 (54.9% below fair value)
No single metric tells the full story. See the HLFFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.
61GF Score
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ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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