HLFFF (HelloFresh SE) ROCE %: -15.05% (As of Mar. 2026)

What is HelloFresh SE ROCE %?

HelloFresh SE HLFFF -9.78% 61 ROCE % is -15.05% as of Mar. 2026. GuruFocus rates HLFFF with a GF Score™ of 61/100 and a GF Value™ of $9.00 (Significantly Undervalued). The stock has 4 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. HelloFresh SE's annualized ROCE % for the quarter that ended in Mar. 2026 was -15.05%.

HelloFresh SE (OTCPK:HLFFF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

HelloFresh SE ROCE % Related Terms

HelloFresh SE ROCE % Historical Data

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The historical data trend for HelloFresh SE's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HelloFresh SE ROCE % Chart

HelloFresh SE Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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31.70

14.98

6.81

-8.30

-1.72

HelloFresh SE Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															-34.58	14.30	-11.12	28.59	-15.05

61GF Score

HelloFresh SE HLFFF

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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HelloFresh SE ROCE % Calculation

HelloFresh SE's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	-28.689	/	( ( (2756.754 - 1022.094)	+	(2437.471 - 842.155) )	/ 2 )
	=	-28.689	/	( (1734.66	+	1595.316)	/ 2 )
	=	-28.689	/	1664.988
	=	-1.72 %

HelloFresh SE's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	-239.076	/	( ( (2437.471 - 842.155)	+	(2542.081 - 960.116) )	/ 2 )
	=	-239.076	/	( ( 1595.316	+	1581.965 )	/ 2 )
	=	-239.076	/	1588.6405
	=	-15.05 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of -15.05% mean?

HelloFresh SE (HLFFF) has a ROCE % of -15.05% as of Mar. 2026.

Is HelloFresh SE's ROCE % too high?

HelloFresh SE's current ROCE % is -15.05%. Overall, HelloFresh SE has a GF Score™ of 61/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.

How does HelloFresh SE's ROCE % compare to MCD and SBUX?

HelloFresh SE's ROCE % of -15.05% can be compared against companies in the Restaurants industry. The industry median ROCE % is 6.01. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Restaurants company?

The median ROCE % among Restaurants companies is 6.01, based on 353 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Restaurants industry, the median ROCE % is 6.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. HelloFresh SE's current ROCE % is -15.05%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is HelloFresh SE stock overvalued right now?

Based on GuruFocus' analysis, HelloFresh SE (HLFFF) is currently considered Significantly Undervalued. The stock's GF Value™ is $9.00, compared to a current price of $4.06 — trading 54.9% below its estimated fair value. The current ROCE % is -15.05%. HelloFresh SE's overall GF Score™ is 61/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For HelloFresh SE (HLFFF), the current ROCE % is -15.05% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HelloFresh SE (HLFFF) Overvalued in 2026?

Based on GuruFocus' analysis, HelloFresh SE stock appears to be undervalued. The current stock price of $4.06 is trading 54.9% below its estimated GF Value™ of $9.00. GuruFocus considers HelloFresh SE to be Significantly Undervalued.

Key valuation signals for HLFFF:

ROCE %: -15.05%
GF Value™: $9.00 vs. price of $4.06 (54.9% below fair value)
GF Score™: 61/100 with 4 warning signs

No single metric tells the full story. See the HLFFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

HelloFresh SE Business Description

Industry Consumer Cyclical Restaurants

Comparable Companies MCD SBUX LSE:CPG CMG YUM TSX:QSR TSX:QSP.UN DRI YUMC TXRH DPZ LKNCY CAVA HKSE:06862 BROS TSE:7550 TSE:3563 HKSE:01364 TSE:2702 EAT

Other Exchanges HELFY:USA 1HFG:Italy HFGd:UK 0RVI:UK HFG:Germany HFG:Austria

Address Prinzenstrasse 89, Berlin, BB, DEU, 10969

Website https://www.hellofreshgroup.com

HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.

61GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.06

Price

$9.00

GF Value

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