HLFFF (HelloFresh SE) ROE %: -34.11% (As of Mar. 2026)


HLFFF HelloFresh SE HLFFF
61 GF Score
Price $4.06
GF Value $9.00
Valuation Significantly Undervalued
! 4 Warning Signs
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What is HelloFresh SE ROE %?

HelloFresh SE HLFFF -9.78% 61 ROE % is -34.11% as of Mar. 2026. GuruFocus rates HLFFF with a GF Score™ of 61/100 and a GF Value™ of $9.00 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 346 Restaurants companies, HelloFresh SE ranks worse than 73.99% on this metric.

ROE % is calculated as Net Income divided by its average Total Stockholders Equity over a certain period of time. HelloFresh SE's annualized net income for the quarter that ended in Mar. 2026 was $-257 Mil. HelloFresh SE's average Total Stockholders Equity over the quarter that ended in Mar. 2026 was $753 Mil. Therefore, HelloFresh SE's annualized ROE % for the quarter that ended in Mar. 2026 was -34.11%.

The historical rank and industry rank for HelloFresh SE's ROE % or its related term are showing as below:

HLFFF' s ROE % Range Over the Past 10 Years
Min: -173.32   Med: -8.03   Max: 81.77
Current: -3.55

During the past 13 years, HelloFresh SE's highest ROE % was 81.77%. The lowest was -173.32%. And the median was -8.03%.

HLFFF's ROE % is ranked worse than
73.99% of 346 companies
in the Restaurants industry
Industry Median: 6.38 vs HLFFF: -3.55

HelloFresh SE  (OTCPK:HLFFF) ROE % Explanation

ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.

The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:

ROE %(Q: Mar. 2026 )
=Net Income/Total Stockholders Equity
=-256.648/752.523
=(Net Income / Revenue )*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(-256.648 / 7746.128)*(7746.128 / 2489.776)*(2489.776 / 752.523)
=Net Margin %*Asset Turnover*Equity Multiplier
=-3.31 %*3.1112*3.3086
=ROA %*Equity Multiplier
=-10.3 %*3.3086
=-34.11 %

With this breakdown, it is clear that if a company grows its Net Profit Margin, its Asset Turnover, or its Leverage, it can grow its ROE %.

The factors that affect a company's ROE % can also be illustrated with the five-step DuPont Analysis:

ROE %(Q: Mar. 2026 )
=Net Income/Total Stockholders Equity
=-256.648/752.523
=(Net Income / Pre-Tax Income) * (Pre-Tax Income / Operating Income) * (Operating Income / Revenue) * (Revenue / Total Assets) * (Total Assets / Total Stockholders Equity)
= (-256.648 / -280.692) * (-280.692 / -231.676) * (-231.676 / 7746.128) * (7746.128 / 2489.776) * (2489.776 / 752.523)
= Tax Burden * Interest Burden * Operating Margin % * Asset Turnover * Equity Multiplier
= 0.9143 * 1.2116 * -2.99 % * 3.1112 * 3.3086
=-34.11 %

Note: The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Net Income is used.

Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.

Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.


HelloFresh SE ROE % Related Terms


HelloFresh SE ROE % Historical Data

* Premium members only.

The historical data trend for HelloFresh SE's ROE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HelloFresh SE ROE % Chart

HelloFresh SE Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 30.23 13.22 1.98 -13.95 -12.60

HelloFresh SE Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -61.12 7.44 -29.19 40.91 -34.11

HLFFF vs MCD, SBUX, CMG: ROE % Comparison

For the Restaurants subindustry, HelloFresh SE's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HelloFresh SE ROE % vs Restaurants Industry

For the Restaurants industry and Consumer Cyclical sector, HelloFresh SE's ROE % distribution charts can be found below:

* The bar in red indicates where HelloFresh SE's ROE % falls into.


HLFFF
61GF Score
HelloFresh SE HLFFF
ROE % is just one metric. See GF Score™, valuation, warning signs, and more.
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HelloFresh SE ROE % Calculation

HelloFresh SE's annualized ROE % for the fiscal year that ended in Dec. 2025 is calculated as

ROE %=Net Income (A: Dec. 2025 )/( (Total Stockholders Equity (A: Dec. 2024 )+Total Stockholders Equity (A: Dec. 2025 ))/ count )
=-108.431/( (933.717+787.705)/ 2 )
=-108.431/860.711
=-12.60 %

HelloFresh SE's annualized ROE % for the quarter that ended in Mar. 2026 is calculated as

ROE %=Net Income (Q: Mar. 2026 )/( (Total Stockholders Equity (Q: Dec. 2025 )+Total Stockholders Equity (Q: Mar. 2026 ))/ count )
=-256.648/( (787.705+717.341)/ 2 )
=-256.648/752.523
=-34.11 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data, the net income data used here is four times the quarterly (Mar. 2026) net income data. ROE % is displayed in the 30-year financial page.

Frequently Asked Questions Learn more about ROE % →
What does a ROE % of -34.11% mean?
HelloFresh SE (HLFFF) has a ROE % of -34.11% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on HelloFresh SE and its competitors. According to the industry distribution chart, HelloFresh SE ranks #256 out of 346 companies in the Restaurants industry, placing it in the top 74%.
Is HelloFresh SE's ROE % too high?
HelloFresh SE's current ROE % is -34.11%. Based on the distribution chart, HelloFresh SE ranks #256 out of 346 companies in the Restaurants industry, which is below the industry midpoint. Overall, HelloFresh SE has a GF Score™ of 61/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HelloFresh SE's ROE % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, HelloFresh SE ranks #256 out of 346 companies for ROE %. This places HelloFresh SE in the lower half of its industry. The industry median ROE % is 6.38. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Restaurants company?
The median ROE % among Restaurants companies is 6.38, based on 346 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on HelloFresh SE and its competitors. For the Restaurants industry, the median ROE % is 6.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. HelloFresh SE's current ROE % is -34.11%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HelloFresh SE stock overvalued right now?
Based on GuruFocus' analysis, HelloFresh SE (HLFFF) is currently considered Significantly Undervalued. The stock's GF Value™ is $9.00, compared to a current price of $4.06 — trading 54.9% below its estimated fair value. The current ROE % is -34.11%. HelloFresh SE's overall GF Score™ is 61/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For HelloFresh SE (HLFFF), the current ROE % is -34.11% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is HelloFresh SE (HLFFF) Overvalued in 2026?

Based on GuruFocus' analysis, HelloFresh SE stock appears to be undervalued. The current stock price of $4.06 is trading 54.9% below its estimated GF Value™ of $9.00. GuruFocus considers HelloFresh SE to be Significantly Undervalued.

Key valuation signals for HLFFF:

  • ROE %: -34.11%
  • GF Value™: $9.00 vs. price of $4.06 (54.9% below fair value)
  • GF Score™: 61/100 with 4 warning signs

No single metric tells the full story. See the HLFFF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HelloFresh SE Business Description

Address Prinzenstrasse 89, Berlin, BB, DEU, 10969
HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.
61GF Score

Get the complete analysis for HLFFF

ROE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.06
Price
$9.00
GF Value