STUDIO ATAO Co (TSE:3550) ROC %: 15.35% (As of Feb. 2026)


TSE:3550 STUDIO ATAO Co Ltd TSE:3550
76 GF Score
Price 円220.00
GF Value 円245.32
Valuation Modestly Undervalued
! 2 Warning Signs
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What is STUDIO ATAO Co ROC %?

STUDIO ATAO Co TSE:3550 +1.85% 76 ROC % is 15.35% as of Feb. 2026. GuruFocus rates TSE:3550 with a GF Score™ of 76/100 and a GF Value™ of 円245.32 (Modestly Undervalued). The stock has 2 warning signs investors should review.

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. STUDIO ATAO Co's annualized return on capital (ROC %) for the quarter that ended in Feb. 2026 was 15.35%.

As of today (2026-06-27), STUDIO ATAO Co's WACC % is 3.04%. STUDIO ATAO Co's ROC % is 14.06% (calculated using TTM income statement data). STUDIO ATAO Co generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


STUDIO ATAO Co  (TSE:3550) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, STUDIO ATAO Co's WACC % is 3.04%. STUDIO ATAO Co's ROC % is 14.06% (calculated using TTM income statement data). STUDIO ATAO Co generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


STUDIO ATAO Co ROC % Related Terms


STUDIO ATAO Co ROC % Historical Data

* Premium members only.

The historical data trend for STUDIO ATAO Co's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

STUDIO ATAO Co ROC % Chart

STUDIO ATAO Co Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
ROC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 -14.35 3.56 6.78 14.97

STUDIO ATAO Co Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
ROC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.43 6.17 5.19 12.01 15.35
TSE:3550
76GF Score
STUDIO ATAO Co Ltd TSE:3550
ROC % is just one metric. See GF Score™, valuation, warning signs, and more.
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STUDIO ATAO Co ROC % Calculation

STUDIO ATAO Co's annualized Return on Capital (ROC %) for the fiscal year that ended in Feb. 2026 is calculated as:

ROC % (A: Feb. 2026 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Feb. 2025 ) + Invested Capital (A: Feb. 2026 ))/ count )
=239.297 * ( 1 - 37.68% )/( (1037.696 + 954.298)/ 2 )
=149.1298904/995.997
=14.97 %

where

Invested Capital(A: Feb. 2025 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=3171.422 - 300.773 - ( 1832.953 - max(0, 582.714 - 2579.33+1832.953))
=1037.696

Invested Capital(A: Feb. 2026 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=3182.841 - 407.05 - ( 1821.493 - max(0, 512.086 - 2669.492+1821.493))
=954.298

STUDIO ATAO Co's annualized Return on Capital (ROC %) for the quarter that ended in Feb. 2026 is calculated as:

ROC % (Q: Feb. 2026 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Aug. 2025 ) + Invested Capital (Q: Feb. 2026 ))/ count )
=265.272 * ( 1 - 37.98% )/( (1189.291 + 954.298)/ 2 )
=164.5216944/1071.7945
=15.35 %

where

Invested Capital(Q: Aug. 2025 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=3049.146 - 116.137 - ( 1743.718 - max(0, 462.595 - 2504.081+1743.718))
=1189.291

Invested Capital(Q: Feb. 2026 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=3182.841 - 407.05 - ( 1821.493 - max(0, 512.086 - 2669.492+1821.493))
=954.298

Note: The Operating Income data used here is two times the semi-annual (Feb. 2026) data. The tax rate is limited to between 0% and 100%.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROC % →
What does a ROC % of 15.35% mean?
STUDIO ATAO Co (TSE:3550) has a ROC % of 15.35% as of Feb. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on STUDIO ATAO Co and its competitors.
Is STUDIO ATAO Co's ROC % too high?
STUDIO ATAO Co's current ROC % is 15.35%. The Manufacturing - Apparel & Accessories industry median ROC % is 2.91. STUDIO ATAO Co's value of 15.35% is 428.4% above this industry median. Overall, STUDIO ATAO Co has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does STUDIO ATAO Co's ROC % compare to NKE and DECK?
STUDIO ATAO Co's ROC % of 15.35% can be compared against companies in the Manufacturing - Apparel & Accessories industry. The industry median ROC % is 2.91. STUDIO ATAO Co's value of 15.35% is 428.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Manufacturing - Apparel & Accessories company?
The median ROC % among Manufacturing - Apparel & Accessories companies is 2.91, based on 1,048 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. STUDIO ATAO Co's current ROC % of 15.35% is 428.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on STUDIO ATAO Co and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROC % is 2.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. STUDIO ATAO Co's current ROC % is 15.35%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is STUDIO ATAO Co stock overvalued right now?
Based on GuruFocus' analysis, STUDIO ATAO Co (TSE:3550) is currently considered Modestly Undervalued. The stock's GF Value™ is 円245.32, compared to a current price of 円220.00 — trading 10.3% below its estimated fair value. The current ROC % is 15.35% and 428.4% above the Manufacturing - Apparel & Accessories industry median of 2.91. STUDIO ATAO Co's overall GF Score™ is 76/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For STUDIO ATAO Co (TSE:3550), the current ROC % is 15.35% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is STUDIO ATAO Co (TSE:3550) Overvalued in 2026?

Based on GuruFocus' analysis, STUDIO ATAO Co stock appears to be undervalued. The current stock price of 円220.00 is trading 10.3% below its estimated GF Value™ of 円245.32. GuruFocus considers STUDIO ATAO Co to be Modestly Undervalued.

Key valuation signals for TSE:3550:

  • ROC %: 15.35%
  • GF Value™: 円245.32 vs. price of 円220.00 (10.3% below fair value)
  • GF Score™: 76/100 with 2 warning signs
  • Industry Position: 428.4% above the Manufacturing - Apparel & Accessories median

No single metric tells the full story. See the TSE:3550 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


STUDIO ATAO Co Business Description

Address 1-6, Gokodori 8-chome, Hyogo Prefecture, Chuo-ku, Tokyo, JPN, 651-0087
STUDIO ATAO Co Ltd design and sells bags and purses. The company also manages direct retail stores and internet stores. The firm engages in the planning and sale of original bags, wallets. It also administers and manages stores; produces and operates Internet shops; and plans and produces paper media, including illustrations, as well as engages in character planning, creation, planning, and production of promotional goods, such as novelties.
76GF Score

Get the complete analysis for TSE:3550

ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円220.00
Price
円245.32
GF Value