STUDIO ATAO Co (TSE:3550) Selling, General, & Admin. Expense: 円616 Mil (TTM As of Feb. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

TSE:3550 STUDIO ATAO Co Ltd TSE:3550
75 GF Score
Price 円216.00
GF Value 円254.85
Valuation Modestly Undervalued
! 2 Warning Signs
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What is STUDIO ATAO Co Selling, General, & Admin. Expense?

STUDIO ATAO Co TSE:3550 -0.92% 75 Selling, General, & Admin. Expense is 円616 Mil as of Feb. 2026. GuruFocus rates TSE:3550 with a GF Score™ of 75/100 and a GF Value™ of 円254.85 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. STUDIO ATAO Co's selling, general, & admin. expense for the three months ended in Feb. 2026 was 円0 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Feb. 2026 was 円616 Mil.


STUDIO ATAO Co  (TSE:3550) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


STUDIO ATAO Co Selling, General, & Admin. Expense Related Terms


STUDIO ATAO Co Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for STUDIO ATAO Co's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

STUDIO ATAO Co Selling, General, & Admin. Expense Chart

STUDIO ATAO Co Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,276.33 1,565.15 0.00 0.00 0.00

STUDIO ATAO Co Quarterly Data
May21 Aug21 Nov21 Feb22 May22 Aug22 Nov22 Feb23 May23 Aug23 Nov23 Feb24 May24 Aug24 Feb25 May25 Aug25 Nov25 Feb26 May26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 239.49 188.48 230.96 0.00 196.35

TSE:3550 vs NKE, DECK, ONON: Selling, General, & Admin. Expense Comparison

For the Footwear & Accessories subindustry, STUDIO ATAO Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


STUDIO ATAO Co Selling, General, & Admin. Expense vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, STUDIO ATAO Co's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where STUDIO ATAO Co's Selling, General, & Admin. Expense falls into.


TSE:3550
75GF Score
STUDIO ATAO Co Ltd TSE:3550
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

STUDIO ATAO Co Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Feb. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was 円616 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of 円616 Mil mean?
STUDIO ATAO Co (TSE:3550) has a Selling, General, & Admin. Expense of 円616 Mil as of Feb. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on STUDIO ATAO Co and its competitors.
Is STUDIO ATAO Co's Selling, General, & Admin. Expense too high?
STUDIO ATAO Co's current Selling, General, & Admin. Expense is 円616 Mil. Overall, STUDIO ATAO Co has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does STUDIO ATAO Co's Selling, General, & Admin. Expense compare to NKE and DECK?
STUDIO ATAO Co's Selling, General, & Admin. Expense of 円616 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Manufacturing - Apparel & Accessories company?
A good Selling, General, & Admin. Expense depends on the Manufacturing - Apparel & Accessories industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on STUDIO ATAO Co and its competitors. STUDIO ATAO Co's current Selling, General, & Admin. Expense is 円616 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is STUDIO ATAO Co stock overvalued right now?
Based on GuruFocus' analysis, STUDIO ATAO Co (TSE:3550) is currently considered Modestly Undervalued. The stock's GF Value™ is 円254.85, compared to a current price of 円216.00 — trading 15.2% below its estimated fair value. The current Selling, General, & Admin. Expense is 円616 Mil. STUDIO ATAO Co's overall GF Score™ is 75/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For STUDIO ATAO Co (TSE:3550), the current Selling, General, & Admin. Expense is 円616 Mil as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is STUDIO ATAO Co (TSE:3550) Overvalued in 2026?

Based on GuruFocus' analysis, STUDIO ATAO Co stock appears to be undervalued. The current stock price of 円216.00 is trading 15.2% below its estimated GF Value™ of 円254.85. GuruFocus considers STUDIO ATAO Co to be Modestly Undervalued.

Key valuation signals for TSE:3550:

  • Selling, General, & Admin. Expense: 円616 Mil
  • GF Value™: 円254.85 vs. price of 円216.00 (15.2% below fair value)
  • GF Score™: 75/100 with 2 warning signs

No single metric tells the full story. See the TSE:3550 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


STUDIO ATAO Co Business Description

Address 1-6, Gokodori 8-chome, Hyogo Prefecture, Chuo-ku, Tokyo, JPN, 651-0087
STUDIO ATAO Co Ltd design and sells bags and purses. The company also manages direct retail stores and internet stores. The firm engages in the planning and sale of original bags, wallets. It also administers and manages stores; produces and operates Internet shops; and plans and produces paper media, including illustrations, as well as engages in character planning, creation, planning, and production of promotional goods, such as novelties.
75GF Score

Get the complete analysis for TSE:3550

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円216.00
Price
円254.85
GF Value