ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Imperial Brands's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was 9.23%.
As of today (2026-06-25), Imperial Brands's WACC % is 5.59%. Imperial Brands's ROC % is 11.21% (calculated using TTM income statement data).
Imperial Brands generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Imperial Brands (XTER:ITB) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Imperial Brands's WACC % is 5.59%. Imperial Brands's ROC % is 11.21% (calculated using TTM income statement data).
Imperial Brands generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Imperial Brands ROC % Related Terms
Imperial Brands ROC % Historical Data
* Premium members only.
The historical data trend for Imperial Brands's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Imperial Brands (XTER:ITB) has a ROC % of 9.23% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Imperial Brands and its competitors.
Is Imperial Brands' ROC % too high?
Imperial Brands' current ROC % is 9.23%. The Tobacco Products industry median ROC % is 8.99. Imperial Brands' value of 9.23% is 2.7% above this industry median. Overall, Imperial Brands has a GF Score™ of 71/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Imperial Brands' ROC % compare to PM and MO?
Imperial Brands' ROC % of 9.23% can be compared against companies in the Tobacco Products industry. The industry median ROC % is 8.99. Imperial Brands' value of 9.23% is 2.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Tobacco Products company?
The median ROC % among Tobacco Products companies is 8.99, based on 48 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Brands's current ROC % of 9.23% is 2.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Imperial Brands and its competitors. For the Tobacco Products industry, the median ROC % is 8.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Brands's current ROC % is 9.23%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Brands stock overvalued right now?
Based on GuruFocus' analysis, Imperial Brands (XTER:ITB) is currently considered Significantly Overvalued. The stock's GF Value™ is €20.82, compared to a current price of €32.37 — trading 55.5% above its estimated fair value. The current ROC % is 9.23% and 2.7% above the Tobacco Products industry median of 8.99. Imperial Brands' overall GF Score™ is 71/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Imperial Brands (XTER:ITB), the current ROC % is 9.23% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Brands (XTER:ITB) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Brands stock appears to be overvalued.
The current stock price of €32.37 is trading 55.5% above its estimated GF Value™ of €20.82.
GuruFocus considers Imperial Brands to be Significantly Overvalued.
Key valuation signals for XTER:ITB:
ROC %: 9.23%
GF Value™: €20.82 vs. price of €32.37 (55.5% above fair value)
Industry Position: 2.7% above the Tobacco Products median
No single metric tells the full story. See the XTER:ITB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
71GF Score
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