BJURF (Bonjour Holdings) ROCE %: -87.20% (As of Dec. 2025)


What is Bonjour Holdings ROCE %?

Bonjour Holdings BJURF ROCE % is -87.20% as of Dec. 2025. The stock has 8 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Bonjour Holdings's annualized ROCE % for the quarter that ended in Dec. 2025 was -87.20%.

Bonjour Holdings  (OTCPK:BJURF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Bonjour Holdings ROCE % Related Terms

Bonjour Holdings ROCE % Historical Data

* Premium members only.

The historical data trend for Bonjour Holdings's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bonjour Holdings ROCE % Chart

Bonjour Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -7.88 -36.42 -120.40 143.19 22.71

Bonjour Holdings Semi-Annual Data
Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 42.59 8.07 4.24 -92.90 -87.20

Bonjour Holdings ROCE % Calculation

Bonjour Holdings's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2023 )  (A: Dec. 2022 )(A: Dec. 2023 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2023 )  (A: Dec. 2022 )(A: Dec. 2023 )
=8.706/( ( (64.917 - 33.924) + (64.548 - 18.87) )/ 2 )
=8.706/( (30.993+45.678)/ 2 )
=8.706/38.3355
=22.71 %

Bonjour Holdings's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Dec. 2024 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Dec. 2024 )(Q: Dec. 2025 )
=-15.8/( ( (54.248 - 29.091) + (26.39 - 15.31) )/ 2 )
=-15.8/( ( 25.157 + 11.08 )/ 2 )
=-15.8/18.1185
=-87.20 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -87.20% mean?
Bonjour Holdings (BJURF) has a ROCE % of -87.20% as of Dec. 2025.
Is Bonjour Holdings' ROCE % too high?
Bonjour Holdings' current ROCE % is -87.20%.
How does Bonjour Holdings' ROCE % compare to CASY and WSM?
Bonjour Holdings' ROCE % of -87.20% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Retail - Cyclical company?
The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bonjour Holdings's current ROCE % is -87.20%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bonjour Holdings stock overvalued right now?
Based on GuruFocus' analysis, Bonjour Holdings (BJURF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.20, compared to a current price of $0.01 — trading 96% below its estimated fair value. The current ROCE % is -87.20%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Bonjour Holdings (BJURF), the current ROCE % is -87.20% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Bonjour Holdings Business Description

Other Exchanges 00653:Hong Kong
Address No. 36-50 Wang Wo Tsai Street, 12th Floor, Bonjour Tower, Tsuen Wan, Hong Kong, HKG
Bonjour Holdings Ltd is an investment holding company. Its segments include Wholesaling and retailing of beauty, healthcare and lifestyle products, and Wholesaling of technology products. The majority of the revenue is derived from Wholesaling and retailing of beauty, healthcare and lifestyle products segment.