BWMX (Betterware de MexicoPI de CV) ROCE %: 39.32% (As of Mar. 2026)


BWMX Betterware de Mexico SAPI de CV BWMX
90 GF Score
Price $17.25
GF Value $15.98
Valuation Fairly Valued
! 5 Warning Signs
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What is Betterware de MexicoPI de CV ROCE %?

Betterware de MexicoPI de CV BWMX -2.24% 90 ROCE % is 39.32% as of Mar. 2026. GuruFocus rates BWMX with a GF Score™ of 90/100 and a GF Value™ of $15.98 (Fairly Valued). The stock has 5 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Betterware de MexicoPI de CV's annualized ROCE % for the quarter that ended in Mar. 2026 was 39.32%.

Betterware de MexicoPI de CV  (NYSE:BWMX) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Betterware de MexicoPI de CV ROCE % Related Terms

Betterware de MexicoPI de CV ROCE % Historical Data

* Premium members only.

The historical data trend for Betterware de MexicoPI de CV's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Betterware de MexicoPI de CV ROCE % Chart

Betterware de MexicoPI de CV Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only 123.54 35.71 31.15 24.92 44.28

Betterware de MexicoPI de CV Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 30.98 44.47 47.67 47.35 39.32
BWMX
90GF Score
Betterware de Mexico SAPI de CV BWMX
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Betterware de MexicoPI de CV ROCE % Calculation

Betterware de MexicoPI de CV's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=125.673/( ( (501.243 - 228.45) + (532.771 - 237.989) )/ 2 )
=125.673/( (272.793+294.782)/ 2 )
=125.673/283.7875
=44.28 %

Betterware de MexicoPI de CV's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=115.072/( ( (532.771 - 237.989) + (542.022 - 251.432) )/ 2 )
=115.072/( ( 294.782 + 290.59 )/ 2 )
=115.072/292.686
=39.32 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 39.32% mean?
Betterware de MexicoPI de CV (BWMX) has a ROCE % of 39.32% as of Mar. 2026.
Is Betterware de MexicoPI de CV's ROCE % too high?
Betterware de MexicoPI de CV's current ROCE % is 39.32%. The Retail - Cyclical industry median ROCE % is 7.58. Betterware de MexicoPI de CV's value of 39.32% is 418.7% above this industry median. Overall, Betterware de MexicoPI de CV has a GF Score™ of 90/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Betterware de MexicoPI de CV's ROCE % compare to HZO and BBW?
Betterware de MexicoPI de CV's ROCE % of 39.32% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. Betterware de MexicoPI de CV's value of 39.32% is 418.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Retail - Cyclical company?
The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Betterware de MexicoPI de CV's current ROCE % of 39.32% is 418.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Betterware de MexicoPI de CV's current ROCE % is 39.32%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Betterware de MexicoPI de CV stock overvalued right now?
Based on GuruFocus' analysis, Betterware de MexicoPI de CV (BWMX) is currently considered Fairly Valued. The stock's GF Value™ is $15.98, compared to a current price of $17.25 — trading 7.9% above its estimated fair value. The current ROCE % is 39.32% and 418.7% above the Retail - Cyclical industry median of 7.58. Betterware de MexicoPI de CV's overall GF Score™ is 90/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Betterware de MexicoPI de CV (BWMX), the current ROCE % is 39.32% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Betterware de MexicoPI de CV (BWMX) Overvalued in 2026?

Based on GuruFocus' analysis, Betterware de MexicoPI de CV stock appears to be overvalued. The current stock price of $17.25 is trading 7.9% above its estimated GF Value™ of $15.98. GuruFocus considers Betterware de MexicoPI de CV to be Fairly Valued.

Key valuation signals for BWMX:

  • ROCE %: 39.32%
  • GF Value™: $15.98 vs. price of $17.25 (7.9% above fair value)
  • GF Score™: 90/100 with 5 warning signs
  • Industry Position: 418.7% above the Retail - Cyclical median

No single metric tells the full story. See the BWMX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Betterware de MexicoPI de CV Business Description

Other Exchanges BM0:Germany
Address Gdl-Ameca-Huaxtla Km-5, El Arenal, JAL, MEX, 45350
Betterware de Mexico SAPI de CV is a company in the consumer product goods industry focused on home organization and beauty and personal care products, commercialized through person-to-person selling. The Group operates through two segments: Home organization under the Betterware brand, including kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. Products are sold through catalogues and distributed through distributors and associates. The Beauty and personal care (B&PC) segment under the JAFRA brand, which generates maximum revenue, includes fragrance, color, skin care and toiletries, distributed through leaders and consultants. The Group operates in Mexico, which generates maximum revenue, the United States and Latam.
90GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$17.25
Price
$15.98
GF Value