BWMX (Betterware de MexicoPI de CV) Selling, General, & Admin. Expense: $372.1 Mil (TTM As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BWMX Betterware de Mexico SAPI de CV BWMX
90 GF Score
Price $18.03
GF Value $16.24
Valuation Modestly Overvalued
! 5 Warning Signs
View Full Analysis

What is Betterware de MexicoPI de CV Selling, General, & Admin. Expense?

Betterware de MexicoPI de CV BWMX -1.10% 90 Selling, General, & Admin. Expense is $372.1 Mil as of Mar. 2026. GuruFocus rates BWMX with a GF Score™ of 90/100 and a GF Value™ of $16.24 (Modestly Overvalued). The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Betterware de MexicoPI de CV's selling, general, & admin. expense for the three months ended in Mar. 2026 was $100.2 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $372.1 Mil.


Betterware de MexicoPI de CV  (NYSE:BWMX) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Betterware de MexicoPI de CV Selling, General, & Admin. Expense Related Terms


Betterware de MexicoPI de CV Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Betterware de MexicoPI de CV's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Betterware de MexicoPI de CV Selling, General, & Admin. Expense Chart

Betterware de MexicoPI de CV Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only 144.67 280.76 377.62 328.27 382.51

Betterware de MexicoPI de CV Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 91.99 96.11 91.88 83.88 100.20

BWMX vs WOOF, HZO, BNED: Selling, General, & Admin. Expense Comparison

For the Specialty Retail subindustry, Betterware de MexicoPI de CV's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Betterware de MexicoPI de CV Selling, General, & Admin. Expense vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Betterware de MexicoPI de CV's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Betterware de MexicoPI de CV's Selling, General, & Admin. Expense falls into.


BWMX
90GF Score
Betterware de Mexico SAPI de CV BWMX
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Betterware de MexicoPI de CV Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $372.1 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $372.1 Mil mean?
Betterware de MexicoPI de CV (BWMX) has a Selling, General, & Admin. Expense of $372.1 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Betterware de MexicoPI de CV and its competitors.
Is Betterware de MexicoPI de CV's Selling, General, & Admin. Expense too high?
Betterware de MexicoPI de CV's current Selling, General, & Admin. Expense is $372.1 Mil. Overall, Betterware de MexicoPI de CV has a GF Score™ of 90/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Betterware de MexicoPI de CV's Selling, General, & Admin. Expense compare to WOOF and HZO?
Betterware de MexicoPI de CV's Selling, General, & Admin. Expense of $372.1 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Betterware de MexicoPI de CV and its competitors. Betterware de MexicoPI de CV's current Selling, General, & Admin. Expense is $372.1 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Betterware de MexicoPI de CV stock overvalued right now?
Based on GuruFocus' analysis, Betterware de MexicoPI de CV (BWMX) is currently considered Modestly Overvalued. The stock's GF Value™ is $16.24, compared to a current price of $18.03 — trading 11% above its estimated fair value. The current Selling, General, & Admin. Expense is $372.1 Mil. Betterware de MexicoPI de CV's overall GF Score™ is 90/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Betterware de MexicoPI de CV (BWMX), the current Selling, General, & Admin. Expense is $372.1 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Betterware de MexicoPI de CV (BWMX) Overvalued in 2026?

Based on GuruFocus' analysis, Betterware de MexicoPI de CV stock appears to be overvalued. The current stock price of $18.03 is trading 11% above its estimated GF Value™ of $16.24. GuruFocus considers Betterware de MexicoPI de CV to be Modestly Overvalued.

Key valuation signals for BWMX:

  • Selling, General, & Admin. Expense: $372.1 Mil
  • GF Value™: $16.24 vs. price of $18.03 (11% above fair value)
  • GF Score™: 90/100 with 5 warning signs

No single metric tells the full story. See the BWMX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Betterware de MexicoPI de CV Business Description

Other Exchanges BM0:Germany
Address Gdl-Ameca-Huaxtla Km-5, El Arenal, JAL, MEX, 45350
Betterware de Mexico SAPI de CV is a company in the consumer product goods industry focused on home organization and beauty and personal care products, commercialized through person-to-person selling. The Group operates through two segments: Home organization under the Betterware brand, including kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. Products are sold through catalogues and distributed through distributors and associates. The Beauty and personal care (B&PC) segment under the JAFRA brand, which generates maximum revenue, includes fragrance, color, skin care and toiletries, distributed through leaders and consultants. The Group operates in Mexico, which generates maximum revenue, the United States and Latam.
90GF Score

Get the complete analysis for BWMX

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$18.03
Price
$16.24
GF Value