FLWS (1-800-Flowers.com) ROCE %: -76.22% (As of Mar. 2026)

What is 1-800-Flowers.com ROCE %?

1-800-Flowers.com FLWS +2.25% 59 ROCE % is -76.22% as of Mar. 2026. GuruFocus rates FLWS with a GF Score™ of 59/100 and a GF Value™ of $5.74 (Possible Value Trap). The stock has 5 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. 1-800-Flowers.com's annualized ROCE % for the quarter that ended in Mar. 2026 was -76.22%.

1-800-Flowers.com (NAS:FLWS) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

1-800-Flowers.com ROCE % Related Terms

1-800-Flowers.com ROCE % Historical Data

* Premium members only.

The historical data trend for 1-800-Flowers.com's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

1-800-Flowers.com ROCE % Chart

1-800-Flowers.com Annual Data

Trend

Jun16

Jun17

Jun18

Jun19

Jun20

Jun21

Jun22

Jun23

Jun24

Jun25

ROCE %

Get a 7-Day Free Trial

22.06

4.48

-3.94

1.39

-29.19

1-800-Flowers.com Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															-108.97	-36.02	-36.63	57.91	-76.22

59GF Score

1-800-Flowers.com Inc FLWS

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

View Full Analysis

1-800-Flowers.com ROCE % Calculation

1-800-Flowers.com's annualized ROCE % for the fiscal year that ended in Jun. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Jun. 2025 )		(A: Jun. 2024 )		(A: Jun. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Jun. 2025 )		(A: Jun. 2024 )		(A: Jun. 2025 )
	=	-197.919	/	( ( (1032.648 - 227.819)	+	(772.617 - 221.386) )	/ 2 )
	=	-197.919	/	( (804.829	+	551.231)	/ 2 )
	=	-197.919	/	678.03
	=	-29.19 %

1-800-Flowers.com's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	-386.444	/	( ( (893.06 - 332.761)	+	(679.888 - 226.211) )	/ 2 )
	=	-386.444	/	( ( 560.299	+	453.677 )	/ 2 )
	=	-386.444	/	506.988
	=	-76.22 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of -76.22% mean?

1-800-Flowers.com (FLWS) has a ROCE % of -76.22% as of Mar. 2026.

Is 1-800-Flowers.com's ROCE % too high?

1-800-Flowers.com's current ROCE % is -76.22%. Overall, 1-800-Flowers.com has a GF Score™ of 59/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.

How does 1-800-Flowers.com's ROCE % compare to EVGO and BNED?

1-800-Flowers.com's ROCE % of -76.22% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Retail - Cyclical company?

The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. 1-800-Flowers.com's current ROCE % is -76.22%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is 1-800-Flowers.com stock overvalued right now?

Based on GuruFocus' analysis, 1-800-Flowers.com (FLWS) is currently considered Possible Value Trap. The stock's GF Value™ is $5.74, compared to a current price of $3.63 — trading 36.8% below its estimated fair value. The current ROCE % is -76.22%. 1-800-Flowers.com's overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For 1-800-Flowers.com (FLWS), the current ROCE % is -76.22% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is 1-800-Flowers.com (FLWS) Overvalued in 2026?

Based on GuruFocus' analysis, 1-800-Flowers.com stock appears to be undervalued. The current stock price of $3.63 is trading 36.8% below its estimated GF Value™ of $5.74. GuruFocus considers 1-800-Flowers.com to be Possible Value Trap.

Key valuation signals for FLWS:

ROCE %: -76.22%
GF Value™: $5.74 vs. price of $3.63 (36.8% below fair value)
GF Score™: 59/100 with 5 warning signs

No single metric tells the full story. See the FLWS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

1-800-Flowers.com Business Description

Industry Consumer Cyclical Retail - Cyclical

Comparable Companies EVGO BNED CHPT ONEW HTLM BBW GRWG BARK ABLV SPWH TSX:ATD XJAM:ASBH CASY WSM ULTA DKS SHSE:601888 TSCO BBY ADX:ADNOCDIST

Address Two Jericho Plaza, Suite 200, Jericho, NY, USA, 11753

Website https://www.1800flowers.com

1-800-Flowers.com Inc is a provider of gifts designed to help customers express, connect, and celebrate. The company's e-commerce business platform features all brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, Harry and David, PersonalizationMall.com, Shari's Berries, FruitBouquets.com, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Stock Yards, and Simply Chocolate. The company's business segments are; Consumer Floral and Gifts, BloomNet, and Gourmet Foods & Gift Baskets. The maximum revenue for the company is generated from its Gourmet Foods & Gift Baskets segment.

59GF Score

Get the complete analysis for FLWS

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.63

Price

$5.74

GF Value

View FLWS Analysis

See ROCE % data for all stocks →