Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
MarchexMCHX -2.70%54 3-Year ROIIC % is -44.54 as of Dec. 2025. GuruFocus rates MCHX with a GF Score™ of 54/100 and a GF Value™ of $1.57 (Modestly Overvalued). The stock has 4 warning signs investors should review. Among 947 Media - Diversified companies, Marchex ranks worse than 83.42% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Marchex's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was -44.54%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Marchex's 3-Year ROIIC % or its related term are showing as below:
MCHX's 3-Year ROIIC % is ranked worse than 83.42% of 947
companies
in the Media - Diversified industry
Industry Median: 1.36
vs MCHX: -44.54
Marchex (NAS:MCHX) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Marchex 3-Year ROIIC % Related Terms
Marchex 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Marchex's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MCHX vs TJGC, SWAG, FLNT: 3-Year ROIIC % Comparison
For the Advertising Agencies subindustry, Marchex's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marchex 3-Year ROIIC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Marchex's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Marchex's 3-Year ROIIC % falls into.
Marchex's 3-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:
3-Year ROIIC %
=
3-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
3-Year Incremental Invested Capital**
=
( -4.374 (Dec. 2025) - -8.075 (Dec. 2022) )
/
( 23.801 (Dec. 2025) - 32.111 (Dec. 2022) )
=
3.701
/
-8.31
=
-44.54%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Marchex (MCHX) has a 3-Year ROIIC % of -44.54 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Marchex and its competitors. According to the industry distribution chart, Marchex ranks #790 out of 947 companies in the Media - Diversified industry, placing it in the top 83.4%.
Is Marchex's 3-Year ROIIC % too high?
Marchex's current 3-Year ROIIC % is -44.54. Based on the distribution chart, Marchex ranks #790 out of 947 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Marchex has a GF Score™ of 54/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Marchex's 3-Year ROIIC % compare to TJGC and SWAG?
According to the Media - Diversified industry distribution chart, Marchex ranks #790 out of 947 companies for 3-Year ROIIC %. This places Marchex in the lower half of its industry. The industry median 3-Year ROIIC % is 1.36. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Media - Diversified company?
The median 3-Year ROIIC % among Media - Diversified companies is 1.36, based on 947 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Marchex and its competitors. For the Media - Diversified industry, the median 3-Year ROIIC % is 1.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marchex's current 3-Year ROIIC % is -44.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marchex stock overvalued right now?
Based on GuruFocus' analysis, Marchex (MCHX) is currently considered Modestly Overvalued. The stock's GF Value™ is $1.57, compared to a current price of $1.80 — trading 14.8% above its estimated fair value. The current 3-Year ROIIC % is -44.54. Marchex's overall GF Score™ is 54/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Marchex (MCHX), the current 3-Year ROIIC % is -44.54 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marchex (MCHX) Overvalued in 2026?
Based on GuruFocus' analysis, Marchex stock appears to be overvalued.
The current stock price of $1.80 is trading 14.8% above its estimated GF Value™ of $1.57.
GuruFocus considers Marchex to be Modestly Overvalued.
Key valuation signals for MCHX:
3-Year ROIIC %: -44.54
GF Value™: $1.57 vs. price of $1.80 (14.8% above fair value)
No single metric tells the full story. See the MCHX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marchex Inc provides AI-based conversational intelligence and analytics solutions that generate insights from customer communications data. The company's products support sales, marketing, and executive teams in analyzing customer interactions across communication channels and informing business decisions. It serves companies operating in business-to-business-to-consumer (B2B2C) markets across multiple industries like automotive, home services, healthcare, real estate, and advertising. The company operates in a single segment: conversational analytics and related solutions. The company generates the majority of revenue from its conversational intelligence product offerings. Geographically, it generates the maximum revenue from the United States.
54GF Score
Get the complete analysis for MCHX
3-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MCHX has been successfully added to your 
