Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Brand Engagement Network's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $2.36 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $8.02 Mil.
Brand Engagement Network (NAS:BNAI) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Brand Engagement Network Selling, General, & Admin. Expense Related Terms
Brand Engagement Network Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Brand Engagement Network's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brand Engagement Network Selling, General, & Admin. Expense Chart
BNAI vs RPMT, AGPU, GOAI: Selling, General, & Admin. Expense Comparison
For the Software - Infrastructure subindustry, Brand Engagement Network's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brand Engagement Network Selling, General, & Admin. Expense vs Software Industry
For the Software industry and Technology sector, Brand Engagement Network's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Brand Engagement Network's Selling, General, & Admin. Expense falls into.
Brand Engagement Network Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $8.02 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $8.02 Mil mean?
Brand Engagement Network (BNAI) has a Selling, General, & Admin. Expense of $8.02 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Brand Engagement Network and its competitors.
Is Brand Engagement Network's Selling, General, & Admin. Expense too high?
Brand Engagement Network's current Selling, General, & Admin. Expense is $8.02 Mil. Overall, Brand Engagement Network has a GF Score™ of 8/100, reflecting its overall financial health beyond just this single metric.
How does Brand Engagement Network's Selling, General, & Admin. Expense compare to RPMT and AGPU?
Brand Engagement Network's Selling, General, & Admin. Expense of $8.02 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Software company?
A good Selling, General, & Admin. Expense depends on the Software industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Brand Engagement Network and its competitors. Brand Engagement Network's current Selling, General, & Admin. Expense is $8.02 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brand Engagement Network stock overvalued right now?
Brand Engagement Network (BNAI) has a current Selling, General, & Admin. Expense of $8.02 Mil. The current Selling, General, & Admin. Expense is $8.02 Mil. Brand Engagement Network's overall GF Score™ is 8/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Brand Engagement Network (BNAI), the current Selling, General, & Admin. Expense is $8.02 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Brand Engagement Network Inc is a generative AI (GenAI) company specializing in conversational AI solutions. Through its secure, human-like AI agents, available in different modalities, the company seeks to transform consumer engagement and elevate customer experience, productivity, and business performance.
8GF Score
Get the complete analysis for BNAI
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BNAI has been successfully added to your 
