Nation Media Group (DAR:NMG) Selling, General, & Admin. Expense: TZS69,164 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

DAR:NMG Nation Media Group PLC DAR:NMG
100 GF Score
Price TZS250.00
GF Value TZS278.77
! 3 Warning Signs
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What is Nation Media Group Selling, General, & Admin. Expense?

Nation Media Group DAR:NMG 100 Selling, General, & Admin. Expense is TZS69,164 Mil as of Dec. 2025. GuruFocus rates DAR:NMG with a GF Score™ of 100/100 and a GF Value™ of TZS278.77. The stock has 3 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Nation Media Group's selling, general, & admin. expense for the six months ended in Dec. 2025 was TZS69,164 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was TZS69,164 Mil.


Nation Media Group  (DAR:NMG) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Nation Media Group Selling, General, & Admin. Expense Related Terms


Nation Media Group Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Nation Media Group's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Nation Media Group Selling, General, & Admin. Expense Chart

Nation Media Group Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 87,746.54 83,263.28 73,469.16 69,623.44 69,163.67

Nation Media Group Semi-Annual Data
Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 87,746.54 83,263.28 73,469.16 69,623.44 69,163.67

DAR:NMG vs NFLX, DIS, WBD: Selling, General, & Admin. Expense Comparison

For the Entertainment subindustry, Nation Media Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Nation Media Group Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Nation Media Group's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Nation Media Group's Selling, General, & Admin. Expense falls into.


DAR:NMG
100GF Score
Nation Media Group PLC DAR:NMG
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Nation Media Group Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

For stock reported annually, GuruFocus uses latest annual data as the TTM data. Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 was TZS69,164 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of TZS69,164 Mil mean?
Nation Media Group (DAR:NMG) has a Selling, General, & Admin. Expense of TZS69,164 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Nation Media Group and its competitors.
Is Nation Media Group's Selling, General, & Admin. Expense too high?
Nation Media Group's current Selling, General, & Admin. Expense is TZS69,164 Mil. Overall, Nation Media Group has a GF Score™ of 100/100, reflecting its overall financial health beyond just this single metric.
How does Nation Media Group's Selling, General, & Admin. Expense compare to NFLX and DIS?
Nation Media Group's Selling, General, & Admin. Expense of TZS69,164 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Nation Media Group and its competitors. Nation Media Group's current Selling, General, & Admin. Expense is TZS69,164 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Nation Media Group stock overvalued right now?
Nation Media Group (DAR:NMG) has a current Selling, General, & Admin. Expense of TZS69,164 Mil. The stock's GF Value™ is TZS278.77, compared to a current price of TZS250.00 — trading 10.3% below its estimated fair value. The current Selling, General, & Admin. Expense is TZS69,164 Mil. Nation Media Group's overall GF Score™ is 100/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Nation Media Group (DAR:NMG), the current Selling, General, & Admin. Expense is TZS69,164 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Nation Media Group (DAR:NMG) Overvalued in 2026?

Based on GuruFocus' analysis, Nation Media Group stock appears to be undervalued. The current stock price of TZS250.00 is trading 10.3% below its estimated GF Value™ of TZS278.77.

Key valuation signals for DAR:NMG:

  • Selling, General, & Admin. Expense: TZS69,164 Mil
  • GF Value™: TZS278.77 vs. price of TZS250.00 (10.3% below fair value)
  • GF Score™: 100/100 with 3 warning signs

No single metric tells the full story. See the DAR:NMG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Nation Media Group Business Description

Other Exchanges NMG:Kenya
Address Kimathi Street, P. O Box 49010, Nation Centre, Nairobi, KEN, 00100
Nation Media Group PLC is an independent media house in East and Central Africa with operations in print, broadcast and digital media which attract and serve unparalleled audiences across East Africa. It is engaged in the publication, printing and distribution of newspapers, radio and television broadcasting and digital online products, in the East African countries of Kenya, Uganda, Rwanda and Tanzania. Its segment include Newspapers and Digital incorporating sale of newspapers, advertisements published in the newspapers, advertisements in the digital platforms and subscriptions of e-paper, and Broadcasting incorporating advertisements and other content aired on television and radio. The majority of revenue is derived from Newspapers and Digital segment.
100GF Score

Get the complete analysis for DAR:NMG

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

TZS250.00
Price
TZS278.77
GF Value