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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Warpaint London's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was €11.8 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was €34.7 Mil.
Warpaint London (FRA:1J2) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Warpaint London Selling, General, & Admin. Expense Related Terms
Warpaint London Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Warpaint London's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Warpaint London Selling, General, & Admin. Expense Chart
FRA:1J2 vs PG, CL, KVUE: Selling, General, & Admin. Expense Comparison
For the Household & Personal Products subindustry, Warpaint London's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Warpaint London Selling, General, & Admin. Expense vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Warpaint London's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Warpaint London's Selling, General, & Admin. Expense falls into.
Warpaint London Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was €34.7 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €34.7 Mil mean?
Warpaint London (FRA:1J2) has a Selling, General, & Admin. Expense of €34.7 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Warpaint London and its competitors.
Is Warpaint London's Selling, General, & Admin. Expense too high?
Warpaint London's current Selling, General, & Admin. Expense is €34.7 Mil. Overall, Warpaint London has a GF Score™ of 80/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Warpaint London's Selling, General, & Admin. Expense compare to PG and CL?
Warpaint London's Selling, General, & Admin. Expense of €34.7 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Consumer Packaged Goods company?
A good Selling, General, & Admin. Expense depends on the Consumer Packaged Goods industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Warpaint London and its competitors. Warpaint London's current Selling, General, & Admin. Expense is €34.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Warpaint London stock overvalued right now?
Based on GuruFocus' analysis, Warpaint London (FRA:1J2) is currently considered Possible Value Trap. The stock's GF Value™ is €4.97, compared to a current price of €2.38 — trading 52.1% below its estimated fair value. The current Selling, General, & Admin. Expense is €34.7 Mil. Warpaint London's overall GF Score™ is 80/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Warpaint London (FRA:1J2), the current Selling, General, & Admin. Expense is €34.7 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Warpaint London (FRA:1J2) Overvalued in 2026?
Based on GuruFocus' analysis, Warpaint London stock appears to be undervalued.
The current stock price of €2.38 is trading 52.1% below its estimated GF Value™ of €4.97.
GuruFocus considers Warpaint London to be Possible Value Trap.
Key valuation signals for FRA:1J2:
Selling, General, & Admin. Expense: €34.7 Mil
GF Value™: €4.97 vs. price of €2.38 (52.1% below fair value)
No single metric tells the full story. See the FRA:1J2 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Warpaint London PLC is a branded consumer goods business selling high-quality colour cosmetics and a number of health, beauty, and personal care brands through mostly retail partners, but increasingly direct to consumers through its own website and selected online partners. It supplies high-quality cosmetics at affordable prices under the brand names W7 and Technic. It also supplies a number of health, beauty, and personal care brands, including Skin & Tan, Super Facialist, Dirty Works, Root Perfect, and Fish Soho. Its segments are Branded, which generates maximum revenue and relates to the sale of its own branded products, whereas Close-out relates to the purchase of third-party stock, which is then repackaged for sale. It generates maximum revenue from the UK.
80GF Score
Get the complete analysis for FRA:1J2
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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